“The women of India use Moringa and Argan oils to heal. To them, they are liquid gold,” explains I.C.O.N. creative director and Chief Product Officer, Chiara. “I.C.O.N. uses them to transform hair from dull and lifeless to silky, manageable and full of shine. Always with the serenity of an amber fragrance.”
Moringa oil contains potent antioxidants, moisturizers and conditioners. Known for centuries as a healing miracle, it contains more than 90 nutrients and boasts four times a much Vitamin A as a carrot, 17 times as much calcium as milk, 15 times as much potassium as a banana, 7 times as much Vitamin C as an orange and 25 times as much iron as spinach. It provides incredible strength to hair. Argan has long been referred to as liquid gold. It is legendary for its antioxidant properties and its ability to nourish and revitalize hair, leaving it lushly restored and simply glorious. It’s lightweight and rich in Vitamin E, twice as much as that found in olive oil.
INDIA includes a Shampoo with an exceptionally rich lather. In addition to Moringa and Argan, it also is loaded with soy, wheat and oat proteins, antioxidants, shea butter and anti-agers to encourage youthful shine. INDIA Conditioner is an intense treatment that transforms hair’s inner and outer strength. Along with the signature oils, it includes aloe vera, carrageenan for shine, and anti-agers.INDIA Oil is an enriching emollient to soothe frayed hair. Perfect on damp or dry hair, it simply transforms any hair type into something smoother, something incredible, something changed. For the better. INDIA products, all packaged in amber-colored containers, also include a sensual amber fragrance.
I.C.O.N. was launched in Europe and North America in 2002. Its products are sold in professional salons across the continents. Its philosophy of encouraging touch therapy within its care products and creating Liquid Fashion in its styling/finishing tools continually challenges the perception of beauty. I.C.O.N. has consistently broken the established professional beauty rules in order to provide a balance of identity. All I.C.O.N. products are crafted with EcoTech formulations, combining the best of ecology with advanced technology. The company offers expanded education and twice-yearly haircut collections. This is I.C.O.N. now. I.C.O.N. can be found online at www.iconproducts.com.
For additional information on I.C.O.N. Line, please contact:
Stacey Barker, Quintessential PR
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Quintessential is a Beverly Hills boutique PR firm specializing in PR, marketing, branding, sponsorship, red carpet event production, celebrity gifting suites and celebrity outreach. Clients include upscale and innovative brands, in all genres.