Last week, Ackermann PR Vice President Rick Laney turned up across the country talking about why the Great Smoky Mountain Region is quickly becoming a major spring break destination. His comments about the appeal of the Smoky Mountain Region as a spring break hot-spot appeared in major media outlets including ABC News, CBS News, Chicago Tribune, Washington Examiner, Huffington Post, Charlotte Observer, Atlanta Journal Constitution and MSNBC.
“Our approach is completely different,” Laney said. “While small, individual communities around the Smokies have touted what they have to offer for decades, no one has successfully marketed the region as a whole. The funny thing is that tourists who come here don’t even recognize the little individual towns – they only recognize the Great Smoky Mountains.
“When you travel to somewhere like the Smokies for a vacation, you make it a point to see all there is to see, and the Smokies cover countless little communities in two separate states. Our visitors hike in the Smokies, visit attractions in Gatlinburg, Hendersonville, Pigeon Forge, Sevierville, Asheville, Cherokee and Bryson City. They go back and forth between North Carolina and Tennessee to take in the entire region.
“It only makes sense that the premier attractions and resorts are now marketing that way.”
For more information about Ackermann PR and its unique approach to travel and tourism marketing, call (865) 584-0550.
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Ackermann PR is one of the nation's premier public relations and marketing firms. Based in Knoxville, TN with offices in Dallas, Nashville and Washington, DC, Ackermann PR goes the extra mile for its clients nationwide.