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Follow on Google News | Toronto Real Estate Expert Claims ‘Rational’ Investing is An Elusive GoalReal estate expert and author provides tips for realistic investing
Does this mean most investors are stupid? No. Irrational? No. It just means that the great majority of investors cannot divest themselves of their prejudices when it comes to certain investments. As Statman notes, “Profit is the first thing most people say when asked why they invest. But if that were the case, they’d buy a diversified portfolio of index funds or exchange-traded funds that guarantee market returns. But many of us think we can beat the market, so we buy actively managed mutual funds and individual stocks." In Loeffler’s field of investing in rent-to-own property, he sees this all the time. “People come to me and say, ‘I have a hot tip of this neighborhood.’ None of these people are stupid or uninformed. They are just making a very human mistake – letting their emotions get in front of their real estate investing. Loeffler reminds potential investors of 3 unchanging fundamentals: 1) If there’s something real estate investors must understand, it’s that markets vary between provinces, regions, towns and even neighbourhoods. Investors who do not pay attention to this WILL lose money. 2) Successful real estate investors do their homework. There are no exceptions. 3) When you invest in rent-to-own real estate, profit is maximised when the right investor buys the right property at the right price and has the right tenants. -30- To book an interview contact: Rachel Sentes, publicist rachel@gal-fridaypublicity.com 604-366-7846 # # # gal-friday is a publicist, and freelance writer She works with authors, agents, publishers, businesses and cool arts causes. She is partnered with Brian Wood- a non-fiction literary agent in Vancouver to maximize publicity exposure End
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