Impact of EFSA's Changing Guidelines on Functional Food/Drink Claims (Part 2 - First Impact)

March 5, 2011 - PRLog -- In this report Euromonitor International examines the evolution of the regulatory processes and evaluates the first impact of the changing EFSA guidelines on the EU marketplace, showing a shift in marketing strategies based on food product claims from disease reduction to nutrition or no claims, and also highlighting where the new opportunities linked to EFSA's approved health claims lie.

Euromonitor International's Impact of EFSA's Changing Guidelines on Functional Food/Drink Claims (Part 2 - First Impact) global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

For more information or to purchase this report, go to:
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Report Table of Contents:

Impact of EFSA's Changing Guidelines on Functional Food/Drink Claims (Part 2 - First Impact)
Euromonitor International
February 2011
Introduction
Regulatory Process
Food Claims Analysis 2005-2010
Outlook
Appendix

About Euromonitor International

Euromonitor International is a world leading independent provider of business intelligence on industries, countries and consumers. Their business intelligence products include award-winning online information databases, market reports and business reference books.  Founded in 1972, Euromonitor International is a privately owned company with offices in London, Chicago, Singapore, Shanghai and Vilnius. Euromonitor has a team of over 600 in-country analysts worldwide, giving them a unique capability to deliver high quality and reliable business information.  View more research from Euromonitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1009

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.