Newly-launched marketing platform is set to revolutionise direct marketing industry

March 4, 2011 - PRLog -- Leeds-based marketing company Force 24 has just unveiled a more intelligent approach to B2B (business to business) marketing. The integrated cross marketing platform, which is fully supported, has been developed by direct mail marketeers for use by direct mail marketeers.  

“All of us at Force 24 have worked in marketing for a long time,” comments Force 24 managing director Adam Oldfield, “and we have lots of direct marketing experience in particular, so it probably isn’t all that surprising that we’ve got tired of the cumbersome untargeted and unsupported marketing automation software that’s out there and had a go at developing our own.”

Currently being Beta tested by a panel of five companies carefully selected from a broad spectrum of industry sectors, the Force 24 solution manages complete direct marketing campaigns from e-shots and direct mail through to telesales. The fully automated platform identifies how best to nurture individual prospects throughout every stage of the campaign up to the point of ordering – it can facilitate highly targeted personalised campaigns for potentially hundreds of thousands of prospects.

It also provides real-time results, comes with access to a hands-on support team and perhaps most importantly companies only pay for the aspects of the platform they use.
Force 24 will appeal to companies who want to attract new business and in particular to those looking to improve the return on investment in existing marketing activities by reducing the conversion costs of large scale direct mail activity.

Force 24 would welcome additional companies interested in Beta testing the new platform.

“We really can show that there is a more sensible approach now to direct marketing,” added Adam Oldfield, “the results our Beta testers are achieving prove it and we’ll gladly share them with other companies looking for an intelligent cross marketing platform.”    

For more information about just how different Force 24 is visit www.force24.co.uk        

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