The company’s expansion into Columbus, Ohio follows recent distribution growth into the Cincinnati and Dayton markets. Last spring the company engaged MBA students from the Fisher College of Business at The Ohio State University in a market study for Rooibee Red Tea of the Ready-to-Drink Tea industry.
Rooibee Red Tea is made from Rooibos tea, also known as red tea, bush tea and redbush tea. It is one of the hottest trends in the tea industry. Known for its cool, sweet, refreshing flavor, Rooibos tea contains powerful antioxidant properties 50% more potent than those of green tea. Rooibee Red Tea has become popular with tea lovers of all ages, especially families looking for healthy beverages. It is a terrific non alcoholic beverage for celebrations.
Heather Howell, CTeaO – grew up in London, Ohio where she graduated from London High School. She earned her Executive MBA from Bellarmine University. Her parents, Bob and Julie Vorhes, now live in Hilliard, Ohio. A leader in workforce development, talent attraction and branding, Heather has 15 years experience as a strategic partner for Fortune 500 and Fortune 100 companies, both in Louisville and across the country. She currently holds seats on the Corporate Advisory Boards of the National Association of Women MBAs and the National Society of Hispanic MBAs.
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Headquartered in Louisville, Kentucky, Rooibee Red Tea manufactures and produces a line of bottled tea products that are naturally sweet, high in antioxidants, caffeine free and gluten free.