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Follow on Google News | Great Hotels of the World unveils restyled bookstand quality directory at ITB 2011Re-styled both editorially and visually to create an innovative new genre of hotel directory
The directory has been renamed – Pure Hotels presented by Great Hotels of the World – reflecting the group’s recent introduction of Pure Lifestyle Collections (http://www.purehotelscollection.com) Peter Gould, CEO at Great Hotels of the World comments, “Traditional hotel directories tend to follow the same old-fashioned format, but we’ve taken the idea of a hotel directory and have upgraded it to that of bookstand quality to cater to today’s discerning traveller. We visited each hotel individually and wrote about our own personal experiences creating an inspiring story for each one. The directory will set a new creative benchmark for our sector.” Pure Hotels presented by Great Hotels of the World will be on sale through the Great Hotels website (http://www.ghotw.com) as well as at key travel points and good bookstores from April 2011. For an exclusive sneak preview of the directory please visit http://www.ghotw.com/ Great Hotels of the World is exhibiting at ITB Berlin 2011, Hall 9 - stand 111A. Visit the stand the receive your complimentary Pure Hotels directory. # # # Great Hotels of the World (http://www.ghotw.com) End
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