Website and strategy re-launch for the anti knife crime project
Knice, the project that aims to tackle knife crime in urban British youth, is pleased to announce the launch
of its new beta website and the beginning of a series of community competitions and creative media arts
events aimed at occupying young adults who may be vulnerable to knife crime.
With the backing of urban music stars including Wretch 32, Chipmunk, Lowkey and Khiza and the
expertise of industry professionals, Knice are recruiting youths to participate in media projects that will
help them develop confidence and creativity. Uniting young people for projects and building an online
community enables Knice to bring the project directly to those who will benefit from it.
“The new direction means young people arenʼt just watching and listening to Knice, they are being actively
involved in it”, says Ady Le Roux, co-founder and creative director. “It is not just an opportunity for talented
young people, we aim to make creative arts accessible to all, regardless of ability, background or ethnicity.
Our goal is to spread our message of positivity and creativity and make real impact on communities”
For more information about Knice, please visit our website at www.knice.co.uk
Knice is a community initiative aimed at educating, inspiring and motivating young people to achieve their full
potential. The idea is to provide creative media arts projects, which are open to all, as a way to unlocking
talent, encouraging positivity and social responsibility amongst urban British youth. The purpose of this
campaign is to get young people participating in these events to help steer them away from crime and into
media, music and art.
Ady Le Roux
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Knice aims to educate, motivate and inspire young people to achieve their full potential. We strive to promote a
message of positivity, understanding and social responsibility, through the development of creative projects and