They’re using location-based, mobile gaming technology.
“We wanted to do something for the community that nobody else was doing” said Dan Schaffer, manager of Fink’s Jewelers in Norfolk. “By embracing this new technology, we’re able to give away a beautiful diamond ring in a way that’s fun for everyone.”
Fink’s Jewelers is the first Norfolk Jeweler to partner with the Google-backed mobile gaming company, SCVNGR. By developing a location-based game accessible via mobile phone, Fink’s is giving couples the ability to follow clues from their cell phones throughout the city in search of a $15,000 RITANI diamond ring hidden somewhere in downtown Norfolk.
To sign up for a chance to find the ring, couples are asked to submit their love stories at norfolkdiamonddash.com. The diamond ring to be hidden is currently on display at Fink’s Jewelers along with details on how to play. Fink’s Jewelers is located at the MacArthur Center in Norfolk.
About Fink’s Jewelers
Founded in 1930, Fink’s Jewelers is owned and operated by the third generation of the founding family, with customer service remaining the cornerstone of their philosophy. From their first store in Roanoke, Virginia, Fink's Jewelers has now grown to include seventeen locations throughout Virginia and North Carolina.
Founded in 2008 by a 19 year old Princeton drop-out, SCVNGR has grown into a mobile gaming company with partners in over 12,000 locations. SCVNGR is played by completing challenges from your cell phone at different locations to earn points that can be redeemed for real-world rewards. SCVNGR is funded by Google Ventures, Highland Capital Partners and Balderton Capital.
matt [at] scvngr [dot] com