ELISAVA designs the window display of Sony Style Barcelona

March 2, 2011 - PRLog -- ELISAVA designs the window display of Sony Style Barcelona

- The project “Live life in colour”, created by students of the Master’s Degree programme in Retail Design, is opening on Thursday 24 February  

- The aim of the design, which will be on display until the beginning of April, is to arouse sensations using images of spring


Opening: Thursday 24 February
Place: Sony Style Barcelona (Rambla de Catalunya 121)
Duration: from 24 February to beginning of April 2011
Key words: Sony, Elisava, design, retail design, university, business, innovation, creativity, trends, visual communication, concept
Photo: ELISAVA students


Pablo García-Dié, Eduardo Hernández Mont and Cynthia Ratkevicius are the three students on the Master’s Degree course in Retail Design at ELISAVA who created the project “Live life in colour”, the new design of the shop window of Sony Style Barcelona, located at Rambla de Catalunya 121, which will be on display from 24 February to the beginning of April.

SONY and ELISAVA have collaborated for the third year in a row in the holding of a workshop, lasting two months, based on the design and production of the display window of Sony Style Barcelona. On this occasion, the aim of the project is to arouse sensations via images of spring. The students have been inspired by SONY products and the Hindu Holi festival, which celebrates the arrival of this season with an explosion of colour and energy.



The basis for “Live life in colour” is pure lines and saturated colours, both in the images and the shapes, so as to tie in the latter’s elegance with the SONY products, on the one hand, and to provide a functional space for the creation of a versatile display adapted to user requirements, on the other. The project’s colour scale, based on pigments used in the Indian festival, highlights its vitality.

“Live life in colour” reflects the interaction potential between universities and companies to develop real projects, which promote students’ learning and give them real work experience. They also provide companies with the possibility of obtaining specific responses to their requirements within the dynamic, innovative and creative context of a university. The workshop format is a methodology ELISAVA has used for 50 years, and which aims to bring the business and academic worlds together to work on professional projects both parties can benefit greatly from.

The project has again involved the collaboration of the company EssaPunt for the manufacturing, production and assembly tasks.


Project credits:
SONY
Héctor Arjona. Store Manager, Sony Style Barcelona
José Luis Alonso. Sales Director, Sony Style Barcelona
Patricia Aixemeno. Manager, Sony Stores Iberia
Miriam Rus. Visual Merchandiser, Sony Stores Europe
Guillermo García. Visual Merchandiser, Sony Stores Iberia, and project supervisor

ELISAVA (School of Design and Engineering of Barcelona)
Course Leaders of the Master’s Degree in Retail Design:
Carlota Magriñá
Carmen Malvar

Project Coordinators:
Carlota Magriñá
Chene Gómez

Student Project Designers:
Pablo García-Dié
Eduardo Hernández Mont
Cynthia Ratkevicius

Student Collaborators:
Manuel Santolaria Martín
Irene Rojas

Collaborating Company:  
EssaPunt

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ELISAVA (School of Design and Engineering of Barcelona)

ELISAVA is a prestigious school, a pioneer in design studies in Spain, which is celebrating its 50th anniversary this year, 2011.

The School, which is affiliated to the Universitat Pompeu Fabra, has over 2,000 students, mainly from various countries in Europe and America, who are studying undergraduate courses (Degree in Design, Degree in Industrial Design Engineering, and Degree in Building Engineering), and several Master’s Degree and Postgraduate programmes focused on four areas: Graphic Design and Communication, Design and Product, Design and Space, and Design and Fashion.

ELISAVA is strongly focused on the professional sector, which is why it collaborates so widely with local, national and international companies, institutions, and universities.

Further information at: www.elisava.net