This change is the result of Google's ongoing effort to provide relevant search results. It also is based on research that shows more than 20 percent of queries are local, says Mat Balez, a Google product manager (www.neilshearing.com/
What does this mean for SEO? Obviously, Google is trending toward a stronger focus on local searches.
It also means there is an effort by Google to provide results from "established, verified businesses to crowd out results from new and unverified websites," says Neil Shearing, author of an Internet marketing strategies blog. Google is showing that it wants verified, actual businesses to be listed over unverified websites.
"This is another step Google has taken to become even more sophisticated,"
Husayni, who offers SEO consulting services, says businesses that want to be found easily with these Google Places changes should:
• Claim their Google Places listing.
• Add videos, photos, menus and coupons to their listing.
• Add their business to all local Web directories.
• Encourage customers to write reviews about their business using Google Maps, Hotpot, or their Android phones.
People tend to search for places around them, says Husayni, whose company helps businesses appear on the 1st page of Google (http://www.mastergoogle.com/
This latest change is because Google wants to make it as easier to find the right places for people, Balez says.
To learn more about Master Google’s SEO programs, including placing your site at the top of Google search (http://www.mastergoogle.com/
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