1.Networking:
2.Evangelists:
3.Wikis: these types of websites allow users to add or edit almost any page on the site. In addition to Wikipedia, you can use websites such as AboutUs.org and LoveToKnow.com to create positive content about your company. Do not spam wikis. Only add information about your company if it's appropriate. Spamming can backfire.
4.Post your profile: Use websites such as PR.com to post your company's bio. Even though there might be an annual fee associated with this listing, you might find it useful if it can push the bad reviews a little farther down. You can search your competitors name to see if where they are posting their profiles.
5.Contact Media: contact various media outlets to tell them your side of the story. This way the negative will be balanced with positive stories.
6.Write an article: This tactic will not only help your problem, but it will also create valuable backlinks and help position you as an expert in your market. At the end of the article you should mention your companies name and URL. Also try to use your company's name in the body of the article. This will help it rank higher.
7.Social media: Use social bookmarking sites like StumbleUpon, Digg and Del.icio.us to create pages that will rank for your company's name on search engines. Use these sites to bookmark all your positive press and the interesting information on your site. Make sure to use your company's name in the title and description. Use the tagging feature to further emphasis your name and keywords associated with your company.
8.Squidoo:Use this publishing website to create pages or “lenses” about your company and products/services. Unlike blogs, these pages do not show the posting date. Most importantly, Google loves Squidoo.com pages. Afterwards, you can post your lenses on directories such as LSBlogs and BlogHub. You can also share it on sites such as StumbleUpon, Digg, Del.ico.us and LensRoll.com. Squidoo Lensmasters are open to cross-promotion. So visit other lenses and ask for a Lensmaster to lensroll links.
9.YouTube: If you have promotional videos about your company or employees, create a channel on Youtube and post them on the site.
10.Shopping Engines: If you sell products online, you can list your product on comparison sites or search engines such as Shopping.com or Bizrate.
11.Directories:
12.Google Guidelines Audit: Investigate the affending website for violations againsts Google's Webmaster Guidelines. Reporting violations can help cause the website to fall in Google ranking. Is the site buying or selling paid links? Are they doing keyword stuffing, using hiding text, or cloaking content? Report any spamming to Google. http://www.positiverevolution.org
13.DMCA Takedown Notice: If the offending website is infringing on your company's trademarks or copyright issues, and they are located or hosted in the USA, you can file a Digital Millennium Copyright Acttakedown notice with the OSP (online service provider).
14.Offer Cash: Although it might hurt the pride, you can offer a cash settlement in exchange for having the negative information taken down. When compared to the lost sales, it might be a bargain.
Do you have a technique? Add it to this list.
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We document positive individuals and positive organizations both private and public. We spread positive news through inbound /outbound and live marketing techniques. www.positiverevolution.org
