'The Authors Marketing Powerhouse' Announces Marketing Training Class - Book Marketing: The Truth

Feb. 27, 2011 - PRLog -- Don McCauley of the Free Publicity Focus Group and Danielle Hampson of eBroadcastMedia.com, founders of Book Marketing, announced today a new book marketing training class entitled 'Book Marketing - The Truth'. The effort is to present the truth about marketing books in today's fast changing marketplace. Book marketing and promotion methods must adapt to that changing marketplace. There is no charge to join and no charge for the training module. Training is provided in video format.

Book Marketing, branded as 'The Authors Marketing Powerhouse', allows authors and publishers the opportunity to upload photos, bios, book covers, video and book trailers. The site also offers discussion forums, segmented special interest groups and allows for event listings. Each author can develop a personalized page. In addition the site allows for integration with Facebook and Twitter. The site is a joint collaboration, developed by Don McCauley of the Free Publicity Focus Group and Danielle Hampson, CEO of eBroadcastMedia.com.

"Offering marketing training to the members of the site," stated Mr. McCauley, "was a logical step. There is no charge of any kind for members.  We believe this site offers a real opportunity for authors and publishers, as the site offers so many options, opportunities and possibilities. It can be treated as a place to create awareness of one's work while, at the same time, the site allows the author to network with like-minded individuals. The segmented groups allow for the exchange of book marketing ideas, while the discussion forums can serve as an educational resource for those who may have a need to increase their own knowledge in regards to creating marketing and publicity plans that produce real results. All of this can be integrated with social networking technologies. The site can serve as a centralized hub for book marketing activity, education and networking."

Topics covered in 'Book Marketing - The Truth' include:

Book Marketing Strategies
Keywords and Search Engine Optimization
Branding
Positioning
Client Profiling
Creating Book Marketing Websites
Developing Strong Calls To Action
Metrics
Audio
Video
Media Releases

Group discussions on The Authors Marketing Powerhouse include website design and search engine optimization, marketing and publicity, audio and video, writing fiction and writing non-fiction. There are segmented group discussion for children's authors and Christian authors. Forum discussions include book marketing strategies and website optimization strategies. Groups and discussions can be created by participants, subject to moderator approval. Help A Publisher Publish You (HAPPY), offered through eBroadcastMedia.com, is a weekly listing of publishers and agents sent to participants of the list service.

"Our goal with this site," said Ms. Hampson, "is to create a one stop resource that covers all the bases in regards to creating success for authors in an Internet marketing environment. The collaboration between us allows authors to take advantage of getting the word out through Book Marketing, while participating in networking resources,  group discussions, publisher information listings, full service audio and video production, publicity and marketing resources and much more, all found at one centralized location. As the site grows and evolves, the value of this resource will only increase."

Don McCauley is the facilitator of the Free Publicity Focus Group. He also serves as the host of The Authors Show Radio.  Danielle Hampson is the Executive Producer of The Authors Show radio group of programs, The Authors Show TV version and is the CEO of eBroadcastMedia.com.

More information is available by visiting the Book Marketing site at www.TheAuthorsMarketingPowerhouse.com. Questions about Book Marketing can be addressed to Don McCauley by email at don (at) FreePublicityGroup.com. Questions about The Authors Show, radio and tv versions can be addressed to Danielle Hampson at danielle (at)TheAuthorsShow.com.