In January of 2011, Dr. K wanted to explore other ways of expanding his practice in addition to traditional word-of-mouth advertising. Being the sole proprietor of his practice, Krinsky did not have the benefit of a huge advertising budget like many larger orthopedic surgery centers in the area. He also felt a need to use the internet more effectively in his marketing efforts. So when Dr. K was initially contacted by online marketing expert John M. Tate, he was eager to learn what strategies were best suited for him. Tate, owner of Marketing Machine headquartered in Fort Lauderdale, FL, shared with Dr. K his insights accumulated over several years of success in internet advertising. So Dr. K contracted Marketing Machine with the task of creating a website that both provides useful information to prospective patients and generates new business. The result is www.orthopedicsurgeonnow.com which was launched in mid-February of 2011. Within the first two weeks of its birth, the site has already started garnering attention and seeing traffic.
Dr. K states that he is “very pleased with the way the website has turned out.” He was impressed with Marketing Machine’s ability to get the site launched so quickly after hiring them. Above all else, he is excited about the new prospects he is generating at a fraction of the cost of other advertising options.
For more information about Dr. Michael Krinsky’s orthopedic surgery practice, you may visit www.orthopedicsurgeonnow.com or contact his office by phone at 888.478.5688. Dr. K provides his services to residents throughout the greater East Bay metropolitan area including: Alameda, Berkeley, Castro Valley, Dublin, Fremont, Hayward, Livermore, Newark, Oakland, Pleasanton, San Leandro, San Lorenzo, and Union City. Dr. Krinsky’s office is located at 20990 Redwood Road in Castro Valley, CA.
Marketing Machine specializes in results-based web development and search-engine optimization for small to medium-sized businesses across the U.S. For more information about Marketing Machine, call 888.417.5999 or visit www.marketingmachinecentral.com
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Castro Valley, CA 2/18/11 – Michael B. Krinsky, M.D., M.C. has launched the website www.orthopedicsurgeonnow.com in order to make publicly available essential information regarding orthopedic surgery and sports medicine.