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Follow on Google News | Opportunities to offer payment services over cell phones are arising in Brazil,says Frost & SullivanA more dynamic environment is likely to happen from 2012 onwards in the Mobile Payment market in Brazil
By: Frost & Sullivan The total number of mobile payment transactions in Brazil reached a total of 3.9 million in 2010. This number is negligible in comparison to the total number of transactions effectuated by credit and debit cards that reached a total of 5.8 billion transactions in 2010. With growth rates over 30 percent in the short term, the number of transaction is likely to reach 5.1 million by the end of 2011. “There are drivers with high impact in the short and medium terms that are likely to leverage the usage of this payment model in the country. Aconsiderable unbanked population in Brazil, increase on mobile payment solutions and bundling advantages to other services are the main ones”, explains Marcelo Kawanami, Industry Manager for Frost & Sullivan. If you are interested in more information on this study, please send an e-mail to Tatiana Brull, at tatiana.brull@ # # # Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's research and consulting services empower clients to generate, evaluate, and implement effective growth strategies. End
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