The Chrysler Group and Fiat Get Together Through Creativity

March 14, 2011 - PRLog -- Today employees from the Chrysler Group LLC were encouraged to be passionate about achieving, embrace and cherish competition, and express their creativity through a Fiat 500-inspired design concept.

Several corporate teams, representing more than 80 departments and business center in North America, have gotten together and embraced the Fiat brand’s values of creativity, personalization and self-expression by creating their own works of art exemplifying the “Life is best when driven by Celebration” Team Challenge.

“We are so proud of the effort and enthusiasm rallied by our employees through this contest,” said Laura Soave, Head of FIAT Brand North America. “This shows what we are capable of as a company when teamwork, creativity and inspiration are blended together. Not only did the teams enthusiastically take on the challenge, but they really exceeded all our expectations.”

This contest is based on who lives life to the fullest along with giving a friendly, competitive environment, while coinciding with the introduction of the new 2012 Fiat 500 to the U.S. and North American market. The “Life is best when driven” platform encourages people to demonstrate how they are driven and inspired – by Passion, by Enthusiasm, by Wonder, and now by Celebration.

Inspired by the more than 500,000 unique ways to personalize the new 2012 Fiat 500, each Chrysler Group department had 10 business days to individualize a 4-foot by 3-foot art canvas with the outline of the new Fiat 500. In addition to the canvas, each department team had to create a 2-3 minute video documenting the motivation and development behind their completed project.

Chrysler Group employees and contractors located in Mexico, Canada and the United States were encouraged to participate in the contest, and all departments – including all offices from Auburn Hills to the manufacturing facilities, to the parts distribution centers and everywhere in between – were represented in the final submissions.

Finalists will be chosen by four guest judges who reviewed and voted on-site and from virtual locations. The judges included Laura Soave, Head of Fiat Brand North America; President of Product Design, Chrysler Group LLC; and Antonio “Shades” Agee, Detroit artist.

The winning department will receive access to new 2012 Fiat 500 model(s)* to experience for one week, with the keys presented by Chrysler Group and Fiat S.p.A. Chief Executive Officer, Sergio Marchionne. Additionally, the winning artwork will be included in a spread within Ricambi, the official publication of Club Fiat Lancia Unlimited (FLU).

Keep up with the competition through Fiat of Edmond. We will keep you in the loop throughout this weekend. Until then, enjoy the pictures we have for you from each of the departments. Visit http://fiatofedmond.com

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We are Oklahoma City's first-ever Fiat dealership. We will begin taking orders for the 2012 Fiat 500 soon with the 500 coming to our dealership in Spring 2011