New Earth Thirst Double IPA Specialty Organic Beer from Eel River Brewing Company for Earth Day 2011

Feb. 23, 2011 - PRLog -- Eel River Brewing Company will produce a specialty beer – Earth Thirst Double IPA –  promoting Earth Day 2011, and donate a portion of their proceeds to CCOF, California Certified Organic Farmers. Earth Day, April 22nd, is an opportunity for everyone to make personal commitments to sustainability, leading to a larger, collective action. Eel River Brewing shows their commitment to sustainability with their specialty organic beer, Earth Thirst Double IPA, that promotes Earth Day and supports a like-minded non-profit, and encourage others to make a commitment to sustainability, too.

Earth Thirst, a Double IPA, will be brewed with over 3 pounds of hops per barrel throughout the brewing process, which gives it a fresh and intense aroma. Head Eel River Brewer Mike Smith says that when it comes to Double IPAs, “it’s all about hop flavor and aroma from the dry hops. The flavor depends on the hops that you use. Since this beer uses Cascade and Centennial hops, it has a heavy floral aroma and citrus flavor.”  Using the highest quality, all organic ingredients - all from the Pacific Northwest - is what makes this Double IPA unique. According to Smith, “The more locally produced ingredients are the more fresh they are when we get them, allowing the flavors to come out more.” Earth Thirst is not only 100% organic, but also 100% sustainable because Eel River Brewing is 100% bio-mass powered. Eel River Brewing begins shipping out their Earth Thirst beer at the end of March with only limited quantities available since Earth Thirst is a specialty release. To help in promotion of organics and sustainability, a portion of the proceeds of Earth Thirst beer will be donated to CCOF.

Eel River Brewing selected CCOF to work with based on to their practices and beliefs. CCOF is the only full-service organic certification agency and trade association that provides benefits on behalf of it members. CCOF certifies over 2,400 clients in the US, Mexico and Canada and its members and clients receive full trade association benefits, which include advocacy, education, marketing support and networking opportunities for the organic community (CCOF.org). Robin Boyle, Director of Marketing, Member Services and Development for CCOF, described the importance of CCOF and Eel River Brewing working together: “We are very excited to celebrate Earth Day with the first certified organic brewery. It’s a fun campaign, and a reminder to us all to consider where our food comes from and how we can positively impact the environment by choosing organic.”

Eel River Brewing Company is the first certified organic brewery in the United States. They produce seven year-round styles of beer as well as seasonal beers. Eel River Brewing has a commitment to handcrafted, traditional, organic craft beer, and they also believe in sustainable practices. The brewing facility is a reclaimed redwood lumber mill and is powered by 100% renewable energy, using bio-mass power. Eel River Brewing Company also has a taproom and grill at 1777 Alamar Way in Fortuna, CA ,where they offer all of their beers that they produce on tap. The Taproom and Grill will be featuring a special Earth Day event. More details are available on http://www.facebook.com/EelRiverBrewing .

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Company Profile - About ERBC: Eel River Brewing Company is the first certified organic brewery in the United States. They produce seven year-round styles of beer as well as seasonal beers. The brewing facility is a reclaimed redwood lumber mill and is powered by 100% renewable energy, using bio-mass power. So Eel River Brewing doesn’t just have a commitment to handcrafted, traditional, organic craft beer; they also believe in sustainable practices. Eel River Brewing Company also has a taproom and grill at 1777 Alamar Way in Fortuna, CA where they offer all of their beers that they produce on tap. Visit http://www.facebook.com/EelRiverBrewing to find out more.