Feb. 23, 2011 -
PRLog -- Market Overview BMI projects Venezuelan IT spending will grow from US$1.7bn in 2011 to about US$2.3bn by 2015. The steep devaluation of the bolívar for non-essential imports such as computers depressed Venezuelan IT spending in 2010 as consumers grappled with high inflation and the resulting erosion of real wages. In 2010 PC market growth lagged behind that reported elsewhere in Latin America due to the devaluation and negative economic environment. However, there were still areas of opportunity with continued investment by small- and medium-sized enterprises (SMEs), due in part to a government tax subsidy. There will continue to be spending by the energy, retail and financial services sectors. Venezuela is one of the smaller markets in its region, but a rather low PC penetration rate of less than 12% indicates the underlying potential for growth. Government policies such as the promotion of opensource software will continue to shape the market. The private business sector will offer opportunities, as companies invest in service platforms and continued deployment of fixed and mobile broadband will help drive spending across several market segments. Industry Developments In H110 Venezuela's government organisations continued to work on developing open-source solutions for various sectors. Venezuela's open-source IT development and investigation centre Cenditel announced in July it was working on a solution for agricultural industry processes such as watering systems. The aim of the solution is to monitor and control areas such as watering systems, as well as lighting and temperatures in indoor facilities. Meanwhile, Argentina's INTI (Instituto Nacional de Tecnologia Industrial) said in August it was developing an open-source management software solution for SIGFAS, a state-run institution that manages state-sector factories in Venezuela. As of October 2010, it was estimated that the government had purchased around 850,000 computers through its computers-for-
schools programme. In 2010, the Venezuelan government aimed to supply schools with 350,000 low-cost netbooks. The government is also assembling its own laptops as part of its educational programme, Canaima Educativo. Competitive Landscape Microsoft aimed to increase the amount of business generated from the Venezuelan government during its fiscal year 2010, which began in July 2009. Microsoft claimed to have achieved double-digit growth in Venezuela in fiscal 2009 and aimed to replicate this achievement in fiscal 2010. In 2009 Microsoft Venezuela created a new unit to focus specifically on public sector accounts. Venezuela Information Technology Report Q1 2011 © Business Monitor International Ltd Page 6 Telecoms operators have emerged as a key channel for brand-PC sales in Venezuela. In 2010, Venezuelan mobile operator Digitel launched 3G services and hoped to build on its partnership with Chinese PC vendor Lenovo. In 2009, Digitel launched a broadband package bundled with a Lenovo netbook inclusive of a modem for 3G service. The packages cost VEB3,249 (about US$1,500). Local PC vendor Siragon was the first company to launch netbooks in Venezuela. The company targeted netbooks as a priority as part of its plan to achieve 30% growth in revenues. The company estimated it was on course to sell 80,000 desktops and 50,000 laptops in Venezuela in 2009.
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