Cadbury unveils an innovative campaign “Tayyari Jeet ki”

Feb. 22, 2011 - PRLog -- Mumbai…Cadbury India Limited in Association with The Times of India has unveiled an innovative campaign for its leading malt based food brand - Bournvita. “Tayyari Jeet ki” (Being prepared for every challenge) is the core theme for this campaign. Preparation is very important for achieving major goals in life. Preparing early gives a head start and this message forms the crux of this campaign.

A teaser campaign was unveiled recently in The Times of India which will run for next 3 weeks. Three celebrities have been roped in namely Abhinav Bindra, Leander Pace and Sunidhi Chauhan. This campaign will also be rolled out on radio with RJs sharing some of their real life experience with their audience.

Any achiever would vouch for the fact that hard work and preparation are the only ways to ensure success. Every child has talent, and ambition. It is his or her preparation, along with the mother’s support that makes him an achiever. Has your child achieved something you are proud of? If yes, share the story of your child’s preparation and your role in it by 15th march 2011. Just email your story to mystory@tayyarijeetki.com. Mothers need to describe how they prepared their kids in any stream. If their story is chosen as one of the winning entries, lucky 50 winners will get a chance for a special rendezvous with celebrity achievers at the elite Bournvita Tayyari Jeet Ki Camp, and learn how to prepare for even bigger successes in life.

Commenting on the new campaign, Narayan Sundararaman, Director - Powdered Beverages, Candy & Gum, Cadbury India Ltd. said, “Cadbury Bournvita, is amongst the most loved and trusted brands in the country.  It has Natural & Scientific nutrients that multiply the power of milk & provides children with Tan Aur Man Ki Shakti, thereby preparing them for achievement.  We strongly believe that preparation is critical for achievement and that Bournvita is an integral part of this preparation process. This is captured in the campaign tag line ‘Tayyari Jeet Ki’.”

Mothers are aware of the pressure-to-perform on the kid and don’t want to add to it. This is what the new Bournvita campaign captures; the winner kid and the encouraging parent-as-friend mother. Bournvita is one more thing the mother provides in the kid's preparation for life.

With the start of the new decade Cadbury Bournvita aims to imbibe in the mind of every child to be prepared for every challenge at all times. Bournvita celebrates this spirit in its latest campaign “Tayyari Jeet Ki.” For further information, please visit www.tayyarijeetki.com