• Play Blame Game:
The first thing tactic that some logo designers do is play blame game with their clients. Of course the client tells you what he wants done in the project, but you simply cannot lay all the blame of your shortcomings on the client. Since the client is reliant on your expertise and knowledge to guide him in the endeavor, you are obliged to use our creative and imaginative skills to convert what he has in mind. Instead of clarifying what the client wants you completely refuse to take any responsibility and lay the blame on him.
• Use Minimalist Design as Excuse:
Although minimal designing is recognized as one of the best, but you cannot justify everything as a minimalist design. Some logo designers who are unable to finish their project on the given deadline try to pass on their incomplete work as a minimalist logo design. This is one evasion tactic that logo designers choose a lot. But you need to understand that client will like a minimal design only if it is able to fulfill his desires.
• Boast about years of experience:
In order to become a successful logo designer, one must portray modesty and humility. History has witnessed that no famous logo designers has ever boasted about their skills and creative work to their clients. This is because what they perform speaks for itself. But a few designers have a bad practice of bragging about their experience and how much knowledge they possess. They say, “I know a lot better as I have been working for the past many years.”
• Brag about famous clientele:
Bragging about experience is one thing, but some designers also resort to naming other big clients in order to cover their acts. Their technique is that since they have worked with “big brands” as their previous clients, they can never be wrong. Their logic is since they have contributed in making famous logos like Apple, IBM etc, they are always right. The identity you create for Apple may not relate to another company identity.