New Market Research Report: Taiwan Consumer Electronics Report Q2 2011

Feb. 22, 2011 - PRLog -- Taiwan's consumer electronics devices market, defined as the addressable market for computing devices,  mobile handsets and AV products, is projected to be worth about US$9.8bn in 2011. This is expected to  increase to US$11.5bn by 2015 at a CAGR of 4%, slower than in the preceding five years. In 2010 sales  of notebook computers and mobile handsets bounced back as trading conditions improved after the  economic slowdown.  In 2010 demand for certain high-end product categories including smartphones and LED TV sets helped  to drive growth. Smartphones could account for as much as 50% of handset shipments in 2011, while  LED TV sets comprised around 20% of LCD TV set sales in Q410 with this share projected to 30% in  2011.  Computers  Computers accounted for around 50% of  Taiwanese consumer electronics spending in  2010. BMI forecasts Taiwanese computer  hardware sales of US$5.0bn in 2011, up by  a single-digit factor year-on-year (y-o-y).  With PC penetration at about 74%, CAGR  for the 2011-2015 period will on about 5%,  and despite competition from new form  factors there will be growth areas in  multimedia and entertainment notebooks as  well as tablets.    AV  AV devices accounted for about 35% of  Taiwanese consumer electronics spending in  2010. In 2011, Taiwan's domestic video,  audio and gaming device market is projected  a value of US$3.4bn. The market is  expected to grow at a CAGR of 4% between  2011 and 2015 to a value of US$3.9bn in  that year. The market will rely on product  innovation for continued momentum, with  growth areas including LED TV sets, 3D  TV, Blu-ray DVD players and e-readers.  Mobile Handsets  Taiwanese mobile handset sales accounted  for about 15% of Taiwanese consumer  electronics spending in 2010. Total handset  sales are expected to grow at a CAGR of  about 4% through 2015, with the market  driven mainly by replacements as  penetration is already above 100%. The  fastest sales growth will be of 3G handset  units and smartphones, after operators  planned to generate about 20% of 2010 sales  from this category.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.