The Complete Guide to Successful Event Planning REVISED 2nd Edition

Feb. 21, 2011 - PRLog -- Contact:

Amy Moczynski
Atlantic Publishing Group, Inc.
Phone: 352-622-1825
E-mail: amoczynski@atlantic-pub.com

FOR IMMEDIATE RELEASE: February 21, 2011

The Complete Guide to Successful Event Planning REVISED 2nd Edition


Even in unstable economic times, it is comforting to know some industries are thriving and growing at impressive rates. According to the Bureau of Labor Statistics, the event planning industry is expected to grow 16 percent between now and 2018. With roughly $500 billion spent each year on events worldwide, now may be the perfect time to jump-start a new event planning career. Regardless of whether their interest lies in planning conferences, fundraisers, weddings, or trade shows, what will a new event planner need to know before starting their own business?

With The Complete Guide to Successful Event Planning Revised 2nd Edition, author and event planner Shannon Kilkenny builds upon the knowledge she presented to readers in the first edition of her wildly successful book. Kilkenny first breaks down the anatomy of an event, explaining what characteristics all events have in common and how event planners will need to address them. She then walks readers through every step they will need to complete to ensure their event runs smoothly. From defining an event’s goals and objectives to assigning tasks and creating a budget, Kilkenny will help readers flawlessly plan every step they will need to take to pull off the perfect event. She then helps readers choose the ideal location, secure caterers, market and promote the event, and even create the proper contract to ensure all business matters are handled properly. After walking readers through the setup required prior to the event, Kilkenny offers advice for what to do when the event arrives and what to expect after the event has been successfully completed.

New to this edition are changes that have occurred in social media, technology, corporate social responsibility, and environmental practices since the first edition of this book was published in 2007. Each section in the second edition includes new examples of how readers can incorporate ways to make event planning easier than ever. Readers will also learn how to be socially conscious and socially responsible when planning events, and ways event planners and clients can give back to the environment and the community. So whether readers are interested in expanding on their hobby of planning the annual family get-togethers or want to plan events for the corporate world, The Complete Guide to Successful Event Planning Revised 2nd Edition has everything they need to know to plan the career of their dreams.

Author: Shannon Kilkenny
Publisher: Atlantic Publishing Group, Inc.
1405 SW 6th Ave
Ocala, FL 34471
ISBN 13: 9781061386991
CIP: 2010049528
Pages and Binding: 336; Soft cover, perfect bound, recycled, acid free, alkaline free paper
CD-ROM: Yes
Retail Price: 39.95
Street Pub Date: March 2011

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