Breaking: Facebook Releases New Design

Feb. 20, 2011 - PRLog -- Facebook announced structural changes to the layout and design of Facebook Pages bringing them more inline with the recently rejigged personal profile layouts. The official changeover date for all Facebook Pages will be March 10th 2011. Similar to the recent personal profile changeover, this gives you four weeks to switch over to the new layout.

New Homepage

The first noticeable change is a complete removal of the left-hand sidebar. Instead all of the links have been moved to a wider sidebar on the right hand side which appears to be double the size of the original. The applications have been moved to two different locations in the header and to the right hand sidebar.

New Facebook Homepage
New Applications Dropdown

There is a new drop-down menu in which users can view all of their applications. It’s not that great though if you have hundreds of applications installed as it takes a fair amount of time to browse through the applications (see the video below).

New Publisher Links

The top of the newsfeed now displays links to the publisher box on the new profile. This enables quick access for posting new notes, new photos, new videos and sharing links with your friends.

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Photostrip above the Page
This gives the page a charming new creative element to it and will show the most recent photos you have tagged or posted. This does not include photos or pictures added by users, which means you can keep it moderated easily. We will also be able to incorporate some really cool one-picture strips for that added bit of design!

Tabs have moved
Because of the new photostrip element, tab and custom tab links will now be on the left below the profile picture. Although this may seem like a minor change, it will allow for longer tab names (which we are rather excited about).

Interact as your Facebook Page
You will now be able to post and interact across Facebook, allowing you to post and comment as your Facebook Page.


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Publisher Links Screenshot
Bookmarks in Sidebar

Bookmarks in Sidebar ScreenshotAs mentioned above, Facebook has moved the application links to two places: the navigation bar and the sidebar. The sidebar version shows only 8 applications but by clicking “See All” expands to show other applications. For some reason not all my applications are displayed in these links. For instance my “Mouse Hunt” link is no longer present. Additionally, it doesn’t appear that these links show up as the default links you initially had under the old design.

Removal of Social Ads?

SocialAds Removed ScreenshotFacebook used to display SocialAds flyers but apparently those are no longer displayed. I’m not sure if this is a fluke or a strategic decision by Facebook. Facebook will be announcing new initiatives on Wednesday and perhaps some of these initiatives are expected to remove this one. My guess is that this is a temporary removal as it doesn’t make much sense to completely remove SocialAds flyers. That also means that all ad campaigns that were running will not currently display on the new homepage or new profile.

Honestly this doesn’t make much sense and I’m guessing that Facebook may have instead chosen to redesign SocialAds. I have reached out to Facebook and am waiting for them to respond at this point.

New Friends Page

There is now a new friends page. While it is not substantially different the friend lists have been moved from the right hand side to the left hand side. The width has also been expanded to accommodate the new site design.

New Friends Page Screenshot
Design Feedback Form

Facebook has also included a form for users to provide feedback about each page’s new design. They have also emphasized that this feedback is expected to be positive and courteous as I’m sure they expect some negative feedback about the new design. On every page you can simply click “Send Feedback about this Page” directly above the navigation bar. Over the coming month, Facebook will be making updates to make sure that the new design provides a good user experience.

Feedback Form Screenshot
Conclusion

The new site design is much cleaner and simplified a lot of the features on the site. The fact that one of my applications didn’t display on the homepage leads me to believe that there are still bugs on the new design. Facebook is expected to announce the new design to users over the coming days at which point applications will begin noticing new users interfacing in new ways. The true test will be whether or not applications experience a reduction in growth rate. We will have to wait and see!

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