A vital skill that corporate lenders need to possess is the ability to identify the needs of corporate customers and how to market bank products and services to them. Marketing to potential customers and selling to existing customers are necessities to the bank’s success. Cross-selling strengthens customer relationships and increases customer loyalty and retention. Increasing the number of products that a customer buys from the bank is a major factor in helping to retain that customer and build a long-term client-bank relationship.
Marketing to Corporate Customers, from Edcomm Banker’s Academy, is a comprehensive, interactive eLearning training program that teaches corporate lenders the importance of building strong brand equity at the bank and how to increase wallet share by marketing to new customers and cross-selling to existing customers. Participants will learn how to use market segmentation to identify distribution channels and understand how to select the most appropriate products and services for those markets. The program will also teach students how to evaluate the needs of current corporate customers and meets those needs by offering customized solutions.
For more information about programs like this, or to find out how The Edcomm Group Banker’s Academy can customize any training program, log onto www.bankersacademy.com or call +1.212.631.9400.
The Edcomm Group Banker’s Academy is a 23-year-old multimedia education and communication consulting firm specializing in the development of creative business solutions that improve productivity, customer service and market share - providing bottom-line results. The Edcomm Group Banker’s Academy has had the privilege of assisting many distinguished clients with business solutions in the form of eLearning programs, online bank training and classroom instruction, multimedia production and online and print based documentation. Edcomm Banker's Academy offers many off-the-shelf and customized courses such as Teller Training, Compliance Training and Systems Training specifically designed for Banks, Credit Unions and Money Services Businesses (MSBs).
The Edcomm Group Banker's Academy (www.bankersacademy.com)
Dr. Linda Eagle
Edcomm Banker’s Academy
21 Penn Plaza, Suite 1010
New York, NY 10001, USA