Tweetminster releases new platform with groundbreaking data-driven magazine layout in HTML5

Feb. 18, 2011 - PRLog -- London 17/02/11 – Tweetminster, the twitter based media utility that uses data to curate news and opinion, has launched a new platform that dynamically aggregates quality content - about virtually any topic. The company has also announced plans to launch crowd sourced rich content magazines across a range of new verticals throughout 2011.

The innovative new interface uses sharing data (the popularity of shared links within networks of influencers) to determine the layout and typography of the page. This data-driven layout is combined with infinite scrolling and rich content extracted dynamically from URLs via the DOM layer and presented in a format optimised for multiple mobile devices and desktops using CSS3.

The platform makes use of technology that Tweetminster has developed over the past two years to:

1.   Identify influencers and experts within any topic (network intelligence modelling)
2.   Analyse these networks to determine the content influencers rate the most highly through URL sharing activity
3.   Dynamically aggregate this set of highly recommended content into a single magazine interface

Andrew Walker (@killdozer) Co-founder and Chief Innovation Officer said: “Designing for curated news products, driven by data and deployed on an increasing variety of different devices and resolutions, is a much bigger challenge than traditional web design. You have to think about typography and layout grids in terms of ‘Design DNA‘ - a set of rules that gives an end result that looks glossy and professional even though you can’t know in advance what the content is, where it’s coming from or on what type of is accessing it.

”We have a very agile team. Our lead designer James Brannon (@jebrannon) wireframer Bradley Martin (@gitfinger) and CTO Misja Hoebe (@Misja) worked hard to translate the concepts we evolved into working code. We’re using the Google font API, open source data APIs, Lithium PHP and MongoDB. We wanted to make it a tour de force of best practice information science as well as intelligent design and code. The social, mobile world forces you to change the way you tackle creative problems. It’s an amazing time to be a digital designer.”

Tweetminster also announced that it would be bringing its model to new markets, and venturing into new topic areas beyond politics and current affairs. Throughout 2011, the company will be launching newly branded products as a series of stand-alone platforms.

Alberto Nardelli (@albertonardelli) added: “Since 2008, Tweetminster has focussed on developing technologies that use data to discover and organise the most relevant content within any vertical. Although we started with politics and current affairs, we’ve always been a media company. Today sees the end of this development journey and the beginning of a new chapter as we expand into new subject areas and markets.

“Our focus is on people’s interests and tracking the most influential news and opinion, which is an important shift away from traditional web publishing models.

“The majority of users don’t want to navigate across dozens of titles to follow their interests – they want all the best content in one place. That’s what we provide and at the same time, we’re directing relevant traffic to destinations across the media landscape. It’s a smarter kind of content discovery methodology.

“Our technology gives brands an opportunity to associate themselves with subjects and high quality media content – connecting with users that are deeply interested in that issue.  We can enable brands to ‘own’ the gateway – which is a far more targeted marketing proposition than sponsorship or advertising on a site visited by users with very different interests or having ad inventory appear alongside random articles and content within a high traffic portal.”

- ENDS –

For more information, contact Shannon Haigh of 10 Yetis PR Agency by e-mailing shannon@10yetis.co.uk  

LINK http://www.Tweetminster.co.uk


Additional Information

Founded in 2008, Tweetminster is a media platform curated by data and filtered by experts. Tweetminster uses data to connect people to the influencers, trends and news & opinion that shape current affairs.

Tweetminster’s partners and clients include media companies, Government departments and PA firms.

Tweetminster is backed by Northern & Universal, and @tweetminster has over 27,000 followers on Twitter.