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Follow on Google News | Fort Worth Star-Telegram’s New Niche Subscription Product Proves Equitable15,000+ readers rapidly embrace the newly designed and expanded product after only two weeks of low cost promotions. Paper’s revenue and circulation goals immediately achieved.
By: FYI Television With over 15,000 new subscribers in just short of two weeks, Fort Worth Star Telegram anticipates generating approximately $500,000 in new revenue for 2011 through the continued growth and expansion of the well-received TV Star Plus. TV Star Plus is designed to serve Star-Telegram readers with the most comprehensive TV listings and entertainment information available in Fort Worth and Dallas. The new TV Star Plus offers readers a comprehensive look at what’s on TV each week alongside new entertainment content that includes expanded broadcast movies, cable movies, “night owl” coverage and added Sports Trivia, TV Trivia, Celebrity Q&A, Celebrity Close-ups, 7.5 pages of color comics and 7.5 pages of puzzles and games. Fort Worth Star Telegram subscribers are given the opportunity to opt-in and receive the comprehensive TV Star Plus product for a fee of $2.50 per month. TV Star, the TV information book previously distributed to all readers, will continue to be circulated for single-copy newsstand buyers only. Subscription- The creation of niche, subscription- McClatchy’s Fort Worth Star-Telegram worked closely with FYI Television, the Grand Prairie, Texas-based TV listings and information- ”It was a pleasure working with FYI to revamp our TV book into a paid model. They worked quickly to set up what we wanted, and made great suggestions about how we could maximize our space. If there was a problem, they solved it quickly. They provided research to help us make some decisions, and the end result was a book that hit our revenue and circulation targets right out of the gate. I wish all our vendors worked like this.’’ says Jim Witt, Executive Editor of Fort Worth Star-Telegram. FYI Television has been working with newspapers nationwide to successfully switch to subscription- “In 2009 we identified the potential of new revenue growth for newspapers through subscription- As Reflections of a Newsosaur noted in August 2010: subscription based products are “a trend that is likely to gather momentum as publishers forsake the ancient, one-size-fits- “Today we see more and more clients seeking ways to generate incremental opportunities for added revenue. It has been our experience through helping our newspaper partners that subscription- FYI Television’s rapidly growing list of clients offering subscription- It seems the trend of newspapers exploring and switching to a subscription- About FYI Television (FYI): FYI Television, Inc., today’s premier TV listings provider, was formed as a publishing and television information company providing products and services to satisfy customized TV listings information needs for Online (internet), Onscreen (television) FYI delivers daily, weekly and monthly television listings to clients in easy-to-read and easy-to-use formats. These custom and localized services are designed to meet individual client and subscriber interests and needs. Our information technology systems offer clients reliable, accurate and up-to-the-minute updates with quick turn-around times that are unmatched by any data source or competitor. FYI continues to grow its state-of-the- Located in the heart of Dallas/Fort Worth, FYI boasts an international client database serviced by the daily maintenance of over 12,000 TV stations. Easy 24/7/365 access, daily updates, applications designed to meet customer needs, and products for nearly all mediums are just a small part of our "Customer First" philosophy. FYI knows better than anyone that every market, application and client has individual needs and challenges. With a multi-level classification system, we stand ready to conquer those needs. End
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