Red Rooster Group’s Howard Adam Levy Featured on Tony Martignetti Nonprofit Radio

Discusses the importance of a brand and how to effectively market your nonprofit’s brand.
By: Rosalia Scampoli
 
Feb. 17, 2011 - PRLog -- How do you know if your nonprofit brand works?  This is one of the questions that Howard Adam Levy of Red Rooster Group http://redroostergroup.com, a leading branding agency focused on the needs of nonprofits, addresses in an interview with Tony Martignetti on Tony Martignetti Nonprofit Radio (http://podcast.mpgadv.com/2011/02/027-branding-marketing-and-promotion-tony-martignetti-nonprofit-radio/).

As a recognized brand strategist, Howard has been dedicated to helping nonprofits improve their marketing and branding efforts for over 20 years.

“In order for any brand to work, it needs to effectively communicate an organization’s message to the audiences that matter most to the organization,” said Levy.  “Many non-profit brands, however, have underinvested in the structure and maintenance of their brand positioning.  Like consumer companies, they need to do a brand assessment involving all parties, from the marketing department to members of the board, so that they can ensure they are fulfilling their mission through their brand.”

Other key issues that Levy addresses in the interview include:

-   The importance of assessing your brand.
-   Meeting the challenges of defining your brand.  
-   How to communicate an organizations core messages in its brand.
-   How organizations can become ‘brand ambassadors’ and help themselves in effectively reaching donors and communicating their brands.

“I'm grateful that Howard shared lots of valuable branding ideas with our audience of small and mid-size nonprofits,” said Martignetti.

Howard Adam Levy, Principal of Red Rooster Group, has devoted his career to helping nonprofits improve their marketing by launching new branding programs to gain visibility, increase membership, promote fundraising events, and increase donations. As founder of The Nonprofit Brand Institute, the primary hub for information and services on nonprofit branding, Howard and his team of seasoned professionals are versed in all areas of marketing, branding and design.

# # #

Red Rooster Group is a premier marketing and branding agency for nonprofits with particular expertise in helping Jewish organizations. The agency provides a strategic perspective to building visibility, outreach, membership and fundraising campaigns through effective print and web design, advertising and social media.
End
Source:Rosalia Scampoli
Email:***@redroostergroup.com Email Verified
Zip:10010
Tags:Red Rooster Group, Branding, Marketing, Design, Nonprofit, Fundraising, Website Design, Social Media
Industry:Non-profit, Marketing
Location:New York City - New York - United States
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