A Whopper of Whitewash!

BURGER KING ‘Deletes’ Cornish community's heart-felt artwork
By: Excess Energy Comms
 
Feb. 17, 2011 - PRLog -- Young people and the community throughout Newquay in Cornwall have been left reeling after national fast food giant Burger King made it clear that you CAN’T actually have it your way and ‘deleted’ a major community artwork.  Late last week, under the cover of darkness, painters whitewashed a major mural recently created to support Newquay Safe, an ongoing campaign to address the many complex and varied issues that the town is currently facing.

Just over a year ago, two teenagers died in Newquay and since then the local police, residents, councils and businesses been working together to promote safety and minimise the risks to young people.  The My A´th Kar Newquay group has been financially supported by FEAST, an Arts Council and Cornwall Council partnership programme to make great art happen across Cornwall, and a number of local businesses who have stepped in to offer invaluable sponsorship.

My A´th Kar Newquay means ‘I Love You Newquay’ in Cornish and in the last six months the group of enthusiastic and committed teenagers have created and led their own voluntary project to find fresh, standout ways of projecting a positive message about Newquay.  Their stated aim is to transform local eyesores and use their artwork and campaigning methods to show why they love living in the town, and to encourage locals and visitors alike to treat Newquay with respect and to behave appropriately.  

The crew was delighted when the Newquay Burger King team got in touch to offer a huge, dirty wall space on the edge of their store and once all formal permissions were in place, the enthusiastic team got to work.  Hundreds of hours of creativity, painting and lobbying time were put in.  

This was all done voluntarily by the committed young people and their appeals to the local community and calls through the media brought children and adults alike down to help put their painting skills to good use. Undeterred by the freezing weather, the mural was completed in late December and has been so well received that a host of local businesses and civic organisations have offered further walls as canvases.  

However the move by Burger King to simply ‘delete’ the initial mural has cost the project the equivalent of at least £3,000 and has immediately wiped out all of the hours of energy, time and commitment that hundreds of local people have put in as well as causing obvious upset and anger.  These sentiments are already being communicated on social networks.    

Sarah Pym of the Real Ideas Organisation, the leading body helping facilitate My A’th Kar Newquay, says, “It is our understanding that the national owner of Burger King changed half way through our project and that the new owners and the building’s landlords have taken exception to the mural.  The work of all these amazing young people has been so well received and the local Newquay Burger King team has been majorly supportive throughout this work.  This project is all about these youngsters communicating the type of respect that they want people should show for Newquay so these whitewashing actions couldn’t be more ironic or appalling.  No-one can believe they’ve done this!  This is hardly Big Society in action and if you read the BK social responsibility web page statements they are in complete contradiction of their own aims and ethics!”

Sarah continues, “We are appealing to them to pay back the My A’th Kar Newquay costs of more than £3,000 for this work so that we can recreate the fabulous design on another site.  However no amounts of money can bring back the time, work, energy and thinking that the young people and local community put into actually painting the piece.  This is the greatest shame but these young people will not let these corporate giants stamp out our campaign.”

Fifteen year old Kasha Miller is one of the MAKN team members reacted to the news of the whitewash saying, “This is very upsetting for all of the My A´th Kar group because we all put a lot of time into that painting.  I honestly think the new owners of Burger King are totally out of line, the mural wasn´t an eyesore for their company - it actually made them more popular and we thought better of them as a company for it. It´s totally unfair as well because we all put a lot of time and effort into and it´s such a shame to see that they just destroyed it in a matter of hours as they have now painted over it in all white. It´s so annoying that they have and after all the positive feedback we received from starting this project is absolutely appalling.”

The MAKN crew is appealing to the community to show their support for their campaign to get BK UK to understand what they have done, and repay the money outlaid by following these steps:

•   Go onto facebook and show your support by joining the My A’th Kar Newquay group and also the new ‘Burger Sting’ facebook, set up to show Burger King how many people dislike their Newquay actions
•   Make comments (without any swearing please) on the relevant pages
•   Go to the Burger King US and UK facebooks, join and comment about your dissatisfaction (again without swearing please) at these actions
•   Get involved with future My A’th Kar Newquay campaigns and do all you can to support the young team.

The opinions and info here is a reflection of the views and opinions of the My A’th Kar Newquay team and not any of the other organisations.  Please contact them directly should you need further comment.  Thank you from the My A’th Kar Newquay team for taking the time to read and to support our campaign.

ENDS

Issued on behalf of My A’th Kar Newquay by Excess Energy Communications.  For further information please contact Rhona Gardiner on 07740 410052/rhona@excessenergycomms.com or Tom Cowle on 07815 122950/tom@excessenergycomms.com.  

•   http://www.bk.com/en/us/company-info/corporate-responsibi...
•   Burger King social responsibility statements: With thousands of restaurants and millions of guests around the world, we realize that by instituting small changes we can make a big impact. We recognize that we will be better able to realize our goals and objectives if we continue to do the right thing as a responsible corporate citizen in today's global marketplace. By instituting best practices, and educating and working with our employees and our business partners, we will continue to take steps to make meaningful contributions to our communities around the globe.

•   Web links:  About Newquay Safe: http://www.cornwall.gov.uk/default.aspx?page=20130
•    http://www.bbc.co.uk/news/uk-england-cornwall-10919777
•   My A’th Kar Newquay blog: http://iloveyounewquay.blogspot.com/
•   My A’th Kar Newquay Facebook:
•   Lead MAKN artist blog: http://hardworkwiththekids.blogspot.com/
End
Source:Excess Energy Comms
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Tags:Newquay, Burger King, Mural, Young People Arts, Art, Outdoor Art, Cornwall arts, Cornwall
Industry:Arts, Consumer, Non-profit
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