Announcing Fisher Investments on Technology

Feb. 15, 2011 - PRLog -- Fisher Investments Press released its sixth sector guide, Fisher Investments on Technology. Authored by Andrew Teufel and Brendan Erne, the knowledgeable duo breaks down the Information Technology landscape in an informative and entertaining way for any level of investor. Fisher Investments on Technology can help you quickly understand this highly diversified sector, how macroeconomic drivers impact it, and the challenges ahead for many technology companies. Most importantly, this reliable guide gives investors a framework for making investment decisions in the sector—utilizing economic, political, and sentiment factors. Through this framework, readers can learn how to identify valuable differences between technology companies, take advantage of opportunities in the sector, and avoid common pitfalls.

“Technology has been one of the current bull market’s leadership categories,” says Fisher Investments Vice Chairman and co-author Andrew Teufel. “That likely continues in 2011. But this is a transition year where, in our view, more macro drivers are supplanted by industry-specific drivers. Successful investors in 2011 are likely those who can do more granular, industry and sub-industry level analysis. This book can help them with that.”

The Technology sector changes rapidly. Today, the world is increasingly connected 24/7 by technology. In Q4 2010, more “smart phones” were sold globally than PCs for the first time, and tablet computer sales are forecast to increase more than 200% in 2011.* Meanwhile, the increasingly interconnected nature of society, from social networks to on-demand entertainment and cloud computing, is driving huge growth in data traffic across public and private networks. These and many other trends will drive growth in the technology sector, creating winners and losers along the way (from entire industries to individual companies). This book provides a virtual GPS for navigating the increasingly complex landscape of Technology investing.

The sixth installment of the Fisher Investments On series, Fisher Investments on Technology is published by Fisher Investments Press, a partnership between Fisher Investments and John Wiley & Sons. The Fisher Investments On series teaches readers how to invest in the primary investment sectors, from Financials to Consumer Staples. Each book in the series focuses on a specific sector, providing in-depth analysis and tools to help create an investment strategy.

*Sources: Smart phone and PC sales per IDC; Tablet forecast per DisplaySearch

About Fisher Investments Press

Established in 2007, Fisher Investments Press combines the investment knowledge, experience, and expertise of Fisher Investments with established publisher John Wiley & Sons, Inc. The publishing imprint is intended to educate readers on pertinent investing topics spanning from investing strategy to global markets. The Fisher Investments On series consists of 11 "how-to" guides for investing in the primary investment sectors with a top-down approach that can be applied to any investment category. These books are co-authored by members of Fisher Investments' in-house research team under the guidance of Fisher Investments Vice Chairman Andrew Teufel. For recent "Fisher Investments On" titles, please visit http://www.fisher-investments-press.com/.

About Fisher Investments

Founded in 1979, Fisher Investments is an independent, privately owned money management firm overseeing more than $41 billion (as of 12/31/10) across two principal business units, Fisher Investments Institutional Group and Fisher Investments Private Client Group. Together, these groups serve a global client base of diverse investors, including over 100 large institutions made up of corporate, public and multi-employer pension funds, foundations and endowments, insurance companies, healthcare organizations, governments, and over 20,000 high net worth individuals. Founder and CEO Ken Fisher has written the Forbes "Portfolio Strategy" column for 26 years, has written 7 books on investing and personal finance (4 of which are bestsellers), was recently named by Investment Advisor magazine as one of the 30 most influential industry individuals in the last 30 years (Thirty for Thirty, May 2010), and is globally recognized as an investment guru. For more information visit http://www.fisherinvestments.com/.

About John Wiley & Sons

Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years; helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace. Wiley's core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the US, Europe, Asia, Canada, and Australia. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb. For more information visit http://www.wiley.com/.