Malìparmi takes you to Milan Fashion Week

PRLog (Press Release) - Feb. 15, 2011 - For the presentation of the new Fall/Winter 2011 collection, in occasion of fashion week in Milan, Malìparmi has decided to involve its clients interactively, in order to make them live the experience of seeing a sneak preview of  the event and the collection. This is all made possible thanks to the use of Internet and Facebook, with which the company promotes itself and communicates to consumers through videos and photographs.

An alchemic event that will present this new Fall/Winter 2011-2012 collection, precisely, the ALCHIMIA collection, enthusiastically lapsing through the various stages that lead to the creation of this collection.
Anyone can directly live the grand event in Milan and “browse” through the creative and production process of the maison from Padova, immediately connecting with the company, its employees, and  its products.

http://www.youtube.com/watch?v=PnenIN3klQw




The campaign will be structured in three different moments, which articulate the upcoming fashion week in Milan, and not only does it offer a direct experience of this event and of the fashion show for  the Fall/Winter 2011-2012 collection, but it will also touch several aspects that are important for Malìparmi, such as: the value and manner of understanding a woman, which have always been the foundation of the Malìparmi collections; inspiration, or knowing the ingredients that give origin to each collection; lastly, creation, or the transformation of ideas and designs into tried and true garments, through a meticulous selection of materials, colors, and accessories.

The videos used will refer to the oncoming Fall/Winter collection, ALCHIMIA. This collection lends itself well to analyzing how Malìparmi sees the concept of a woman:   “An alchemic mix in which different women can recognize themselves, women who fully express their own personalities, in a varied mosaic of ages, professions, and beauty.”
Participating in this project is very simple. Just connect to the official Malìparmi profile page on Facebook (http://www.facebook.com/maliparmi?v=app_4949752878), and click on  “Like”  to begin your adventure in discovering how the collection is created!

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Malìparmi is an Italian fashion brand that blends craftsmanship and creative force, that is able to renew each season while maintaining its uniqueness and its strong roots.