An alchemic event that will present this new Fall/Winter 2011-2012 collection, precisely, the ALCHIMIA collection, enthusiastically lapsing through the various stages that lead to the creation of this collection.
Anyone can directly live the grand event in Milan and “browse” through the creative and production process of the maison from Padova, immediately connecting with the company, its employees, and its products.
The campaign will be structured in three different moments, which articulate the upcoming fashion week in Milan, and not only does it offer a direct experience of this event and of the fashion show for the Fall/Winter 2011-2012 collection, but it will also touch several aspects that are important for Malìparmi, such as: the value and manner of understanding a woman, which have always been the foundation of the Malìparmi collections;
The videos used will refer to the oncoming Fall/Winter collection, ALCHIMIA. This collection lends itself well to analyzing how Malìparmi sees the concept of a woman: “An alchemic mix in which different women can recognize themselves, women who fully express their own personalities, in a varied mosaic of ages, professions, and beauty.”
Participating in this project is very simple. Just connect to the official Malìparmi profile page on Facebook (http://www.facebook.com/
# # #
Malìparmi is an Italian fashion brand that blends craftsmanship and creative force, that is able to renew each season while maintaining its uniqueness and its strong roots.