Booze for baby - a vintage port tradition making a comeback

The Cotswold Port Company of Moreton-in-Marsh, Gloucestershire, have brought a 21st century take on an old and noble tradition of gifting port wine to newborn children.
By: Cotswold Port Co Ltd
 
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Feb. 15, 2011 - PRLog -- The Cotswold Port Company of Moreton-in-Marsh, Gloucestershire, have brought a 21st century take on an old and noble tradition of gifting port wine to newborn children.

“Starting back in the 1700’s, the tradition among the British upper crust was to give vintage port to a newborn child as a Christening gift,” said Graeme Davis, a director at Cotswold Port.  “This was what they called a ‘pipe’ of port, a long barrel that contained a whopping 700 plus bottles of vintage port”.

At around £40 to £50 a bottle today, such largesse with vintage port is probably confined to the super rich.  However, Cotswold Port thought the idea of buying a vintage port for a baby to be laid down for them to drink in 18 or 21 years was the kind of tradition that appeals to the modern parent or godparent.

A lot of people look for a vintage port from the current year but in reality a vintage port is only declared about three times a decade, and even those are declared at the earliest two years after the port has been made.   Vintage port is made for aging in the bottle and will steadily improve over 10 to 50 years in the bottle.

Cotswold Port is currently supplying a 2004 and 2007 vintage port among their range of Christening gifts.  The Taylor’s 2004, a single bottle in a wooden gift box with free Christening certificate, is £39.95.

“By offering a ‘port certificate’ to travel with the bottle, so that in 20 years time the child can open the bottle and know who it came from, really appealed to our customers,” said Jo Davis of Cotswold Port. “And by making the whole process online and available on next day delivery it appeals to the modern consumer.”

For further information, please contact Graeme Davis at graeme@cotswoldport.co.uk
For further information on vintage port please visit http://www.cotswoldport.co.uk

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Cotswold Port supply port wine gifts and accessories to the UK and Europe - our website contains information and video on how port is made, the different types available and general port wine expertise.

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Source:Cotswold Port Co Ltd
Email:***@cotswoldport.co.uk Email Verified
Zip:GL56 9QQ
Tags:Christening Gifts, Baby Gifts, Vintage Port, Godparents, Naming Gifts
Industry:Lifestyle, Retail, Family
Location:moreton in marsh - Gloucestershire - England
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