Founded in 2008, Advertising Performed, Inc. shot into the spotlight by being the first company to introduce sign spinning – a dynamic form of hip-hop performance advertising that originated in Southern California – to the Tampa Bay area. Of course, human directional marketing companies existed in the area prior to then, but more often than not, their employees were unskilled day laborers hired to hold a sign and wave to traffic. Advertising Performed changed the game by recruiting a team of talented and highly trained entertainers that use custom built signs and choreographed routines to attract attention and drive customer traffic. Three years and a Great Recession later, Advertising Performed is one of the most recognized and reputable human directional marketing companies in Florida, and the company’s owner – Joed Hassani – sees nowhere to go but up.
According to Mr. Hassani, “We’ve grown immensely in the last couple of years, especially since business owners and managers have started looking for smarter, more cost effective forms of advertising. In the last year, our client base has grown from apartment communities, fitness centers and cell phone retailers, to radio stations, sports franchises and major retail chains. It’s all very exciting stuff, but even more exciting is the fact that I am currently looking to grow my team, and even entertaining the possibility of expanding into other markets in Central and South Florida.”
Mr. Hassani attributes a good deal of his company’s success to the skill and professionalism of his sign spinners. Advertising Performed boasts a team of performers with talents ranging from free-style dance and physical comedy, to gymnastics and martial arts. These performers spend between two and six hours “doing their thing” to attract attention to the client’s business, and all the while presenting a friendly and professional appearance.
“With my guys, it’s all about energy, presentation and professionalism,”
Advertising Performed is currently looking to hire sign spinners in Hillsborough, Pinellas and Pasco counties, and is also looking for outside sales representatives for the same area. The company is also looking at the possibility opening offices in Sarasota, Orlando, and even as far away as Daytona and Ft. Lauderdale, before the end of 2011.
To see videos of Advertising Performed sign spinners in action, please visit:
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About Advertising Performed
Advertising Performed, Inc. was created to change the face of street side marketing and take it from being dull and boring to upbeat and captivating. Advertising Performed employs a team of positive, high energy marketing performers that capture consumer attention by sign spinning, doing dance numbers and free-styling on street corners while holding a customized sign with client branding and messaging on it. Advertising Performed sign spinners command attention with their innovative moves and vivacious choreography, a huge difference from the lethargic guy in a bunny suit holding a sign and waving at you. Even better, Advertising Performed clients see results in customer traffic, brand awareness and bottom line ROI. To learn more, please visit www.advertisingperformed.com.