NJ Realtors Discover Mobile Marketing Pays

Feb. 14, 2011 - PRLog -- Eatontown, NJ (February 14, 2011) – ViewbyText, a mobile marketing company headquartered in Eatontown, NJ, celebrates its third year of consecutive growth thanks to the growing acceptance of mobile marketing within the real estate industry.

“Text message marketing has given local realtors and mortgage brokers the competitive edge they need in what has been an extremely challenging industry,” said Paul Oster, senior vice president, business development, ViewbyText.

Realtors incorporating the service into their marketing mix see immediate results. A simple line added to a “for sale” sign tells anyone driving by a home that is for sale to text for a detailed listing.  Buyers quickly receive a full listing and photos on their mobile phones.

While text message marketing has been around for the past three years, it is just beginning to gain ground among small to mid-sized businesses such as local realtors.  As a result, ViewbyText, which has aggressively targeted the real estate sector, realized a whopping 50 percent growth rate in 2010.

Oster noted that while more antiquated modes of marketing are still used by many businesses, mobile marketing has leapt to the forefront of message delivery for a variety of reasons.  The simple fact that Americans are texting over 4.1 billion times a day means they are comfortable with the medium. Marketers also count on the fact that 98 percent of text messages are read within the first five minutes after they’re received.  

Recent research also shows that 73 percent of consumers consider text messaging to be the most important feature on their cell phone.  So, as smart phones continue to make their way into the hands of consumers, mobile marketing is anticipated to grow exponentially.  

“The benefit of mobile text marketing is that it’s flexible,” explains Oster.  “Marketing messages can be quickly updated at a very low cost, unlike radio and television ads.  With real estate listings changing on a daily basis, it’s been a wonderful competitive advantage for both realtors and mortgage brokers.”

About ViewbyText:

Founded in 2008, ViewbyText is a pioneer in the mobile marketing industry. ViewbyText gives businesses the ability to communicate directly with interested customers, establishing a personal connection and increasing sales. When customers view by text, they are connected 24/7 and receive information the way they like it; thru text messaging. For more information, visit www.viewbytext.com.

CONTACT:   Elliott Subervi
Etico Public Relations
(732) 678-6975
elliott@viewbytext.com

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Founded in 2008, ViewbyText is a pioneer in the mobile marketing industry. ViewbyText gives businesses the ability to communicate directly with interested customers, establishing a personal connection and increasing sales. When customers view by text, they are connected 24/7 and receive information the way they like it; thru text messaging. For more information, visit www.viewbytext.com.