Announcing New Program: Differentiate and Dominate: Niche Marketing For Real Estate Agents

Feb. 13, 2011 - PRLog -- KM Baker, founder of RealtyBizCoach ( http://www.realtybizcoach.com ), today announced the publication of a new video program titled Differentiate and Dominate: Niche Marketing For Real Estate Agents.

In this program, Krista explains how new real estate agents can compete with experienced agents by choosing a niche focus and crafting the right marketing message.

"If you're desperate for business, you will often take on any work you can find. While that will get you short-term results, it's usually not best in the long-term," says Ms. Baker. "By choosing to specialize in a real estate niche and establishing criteria for who will make the best types of clients for their business, real estate agents can build a referral-based business that eliminates much of the need for expensive prospecting."

In the Differentiate and Dominate: Niche Marketing For Real Estate Agents program, she explains how to narrow your focus to choose a profitable niche market and identifies several competitive advantages real estate agents can use to stand out from competitors.

"No one wants to work with tire-kickers and energy drainers. These types of people will never be happy with your services - and disappointed clients don't refer business. It's far better for your long-term success to selectively choose clients who are a good fit for your personality and strengths, who will be happy with the services you provide, and who will be much more likely to refer business to you," says Ms. Baker.

Differentiate and Dominate: Niche Marketing For Real Estate Agents is hands on, and includes over 100 minutes of video content in three modules: Introduction to Real Estate Prospecting, Real Estate Niche Marketing, and Differentiate Your Services. All modules are delivered online in video, audio and PDF formats.

To purchase a copy of Differentiate and Dominate: Niche Marketing For Real Estate Agents, visit:

http://www.realtybizcoach.com/products/differentiate-domi...

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RealtyBizCoach.com teaches residential real estate agents how to stand out from competitors, generate leads, and build a referral-based business. Download a free real estate marketing plan, read marketing articles, and join the weekly newsletter.