PRLog - Feb. 10, 2011 - DARIEN, Conn. -- The 2011 Nissan Quest, which is arriving soon to Nissan Darien, a leading Darien Nissan dealer, launched a 360-degree media campaign anchored by a new 30-second television spot titled “Errands.”
Darien Nissan Dealer.
Nissan Darien wants Darien Nissan drivers to know that the popularity of the 2011 Nissan Quest is at an all-time high. An upcoming television spot shows how the Quest helps a mom manage her hectic lifestyle with one-touch technology, permanent rear storage, and an Advanced Climate Control System that works to detect and block outside odors while helping to reduce unwanted odors inside the spacious Quest interior. The commercial was created by TBWA Chiat/Day and features the popular song “Mama Said” by Beverly Lee, Doris Coley Jackson, and Addie “Micki” Harris. It is scheduled to run on national and cable broadcast networks throughout February, as well as in select online environments.
Nissan has also entered into a partnership with a new Disney animated film, “Mars Needs Moms,” which premiers in early 2011. A main portion of this partnership includes a sweepstakes where consumers can win a new Nissan Quest or Disney prize packages. Other elements include co-branded Internet banners, inclusion of “Mars Needs Moms” in Nissan’s iAd, co-branded Disney web page and Radio Disney voiceover spots.
Nissan Dealer Serving Darien Nissan Shoppers
“As the new campaign demonstrates, Quest is about to tackle the toughest job on the planet: parenting. It’s an entirely new take on the minivan – with bold styling, an extensive list of family-friendly innovations and amenities that families can enjoy together,” said Jon Brancheau, vice president, Nissan Marketing. “Quest provides the innovation to help make the impossible possible on a daily basis – just like parents do.”
Designed with purpose inside and out, the 2011 Quest offers functionality, unique styling and comfort for all occupants. The boldly styled Quest features one-touch sliding doors, quick release fold-flat second and third row seats, a permanent rear storage well, dual panel sliding moonroof, and the Advanced Climate Control System. Darien Nissan drivers will enjoy standard Quest features, which include a quick release fold-flat second and third row seats, rear storage, and Nissan Intelligent Key™ with Push Button Ignition.
The 2011 Nissan Quest is offered in four well-equipped models: S, SV, SL and LE. Each comes with a standard 260-horsepower 3.5-liter 24-valve DOHC V6 engine and Nissan’s advanced Xtronic CVT™ transmission.
For more information on the 2011 Nissan Quest please call Nissan Darien at 203-655-7452 or visit its website at http://www.nissandarien.com today.
About Nissan Darien:
Nissan Darien, a part of the Darien Automotive Group, has been in business since 1956. Nissan Darien serves not only Darien and Stamford Nissan shoppers, but also customers in nearby White Plains and Port Chester, New York.
Contact Nissan Darien:
1335 Post Road
Darien, CT 06820