"In 2011, women’s earning power will recover from the recession far quicker than that of men. Women have always made the majority of household spending decisions, but they will have even more purchasing power as they contribute more money to their households."
The features and functionality of the SF Bay Area Woman’s Journal provide a professional online publishing and marketing platform. The goal is to make it easy for business owners and entrepreneurs to increase their visibility on the web by publishing helpful and relevant content that demonstrates expertise and starts virtual conversations.
Over 80% of all purchases start with a click on the web. Initially women start with broad search terms to gather information, but the search becomes local further along in the buying cycle. Women are also looking for helpful information that educates them so they can make better buying decision for themselves and their loved ones.
Small business owners and entrepreneurs juggle multiple business demands and are often time and technology challenged. Carving out time to write an article, or create a video or audio, etc., that demonstrates expertise or benefits of services and products is challenging. Add to that the technical headache of having the right technology tools and know how to build web pages; it is downright exhausting. Business owners are interested in promoting their business, not being a technology or internet marketing expert.
"Our approach takes the pain out of getting content published to the web", said Josendale. "It’s as simple as writing an article or repurposing content; and hitting send!"Once the SF Bay Area Woman’s Journal team receives the content, it goes through a proprietary publishing process, including a spelling and grammar check, SEO and custom web page layout. The goal is to create a web page that makes the content shine and promotes confidence and credibility to the reader on behalf of the contributor.
Every web page has its own unique URL along with a set of social sharing tools that make it a snap for the contributor, readers, prospects and clients to share. This is of course the real power of publishing content to the web…often referred to as as word-of-mouse!
However, you have to publish content to the web regularly to receive the marketing power. Partnering with the San Francisco Bay Area Woman’s Journal makes this a reality for business owners in the SF Bay Area. We have multiple service offerings and affordable fees…starting with FREE! Content Marketing Strategy and Consulting services are also available.
*Quote from the “Marketing to Women Conference” website www.M2W.biz.
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The mission of the SF Bay Area Woman’s Journal is to connect women to the myriad of locally owned businesses in Silicon Valley, San Francisco and the East Bay. An online information network, we empower small and medium businesses to reach today’s most important market-women!