U.S. gluten-free food and beverage sales to exceed $5 billion by 2015

Feb. 10, 2011 - PRLog -- The report ‘Gluten-Free Foods and Beverages in the U.S. 3rd Edition’ available at http://www.reportbuyer.com/go/PKF00041 projects that U.S. sales of gluten-free foods and beverages will exceed $5 billion by 2015.

According to the 210 page report "Gluten-free" has become an identity for the tens of millions of Americans who have reduced or eliminated their consumption of wheat, barley, rye, and oats. Indeed, consumer demand has driven the extraordinary surge in the market for gluten-free foods and beverages. Many people are gluten-free out of necessity, because they suffer from celiac disease or a food allergy. But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults. Others find that living gluten-free simply makes them feel better. own online survey conducted expressly for the report Gluten-free Foods and Beverages in the U.S. reveals the number-one motivation for buying gluten-free food products is that they are considered healthier than their conventional counterparts.

Specialty marketers like Glutino, Pamela's Products, and Kinnikinnick Foods have exploded onto the mainstream scene, and health-oriented companies such as Bob's Red Mill and Amy's Kitchen have demonstrated a commitment to producing reliably gluten-free foods. Due to their growing retail presence, as well as to continual improvements in gluten-free products overall, the report estimates the U.S. market for gluten-free foods and beverages at $2.6 billion in 2010, for a compound annual growth rate of 30% over the 2006-2010 period.

Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; more products, and better ones; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market.

The report “Gluten-Free Foods and Beverages in the U.S. 3rd Edition” is available from Report Buyer at:
http://www.reportbuyer.com/food_drink/diet_health_foods/g...

Reportbuyer Product Code: PKF00041

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