Angry Birds & RuneScape Connect Content with Clothing

Feb. 9, 2011 - PRLog -- Gaming sites Angry Birds and RuneScape are amongst Spreadshirt’s top shop partners, demonstrating a successful online customer interaction experience, with a growing number of fans choosing to engage with the brands through clothing. As Spreadshirt shop partners (www.spreadshirt.co.uk), these sites can offer brand advocates the opportunity to connect content with quality clothing, creating something they want to wear, even when they’re not logged on.

Spreadshirt is a leading online platform for creating, buying and selling personalisable apparel, and savvy online brands like Angry Birds and RuneScape are now using the t-shirt as a key element of their marketing plan to interact with their communities in a very personal way and also to monetise their sites.

Gamers, YouTubers, entrepreneurs, organisations and major brands are using the Spreadshirt platform to open their own free and independent online shop where they create and sell custom t-shirts and other clothing or accessories with their designs, logo or text. Embedding the shop in a website or blog, along with the smart use of social networking tools, allows shop partners to reach their communities and fan base, providing them with customised products they identify with and love to wear.  

Phil Rooke, CMO of Spreadshirt, explains “When consumers love a game they want to identify with it even when they are not playing. As the brand, you can create a t-shirt which reflects your values but which allows your champions to also show their individuality. Angry Birds is a great example of fans expressing themselves to other friends and keeping your game top of mind with the consumers.   It’s about letting customers get an unusual, expressive piece of clothing, increasing the likelihood of it being worn more often, and for your brand to be seen in places, traditional marketing campaigns do not reach”.

Creating and rewarding brand advocates through an iconic piece of clothing, the T-shirt, adds a viral dimension to any marketing campaign and allows savvy marketers a new way to connect their content with consumers offline.  Brands can easily open a customised Spreadshirt shop which, through print-on-demand technology, is risk-free, no cost to the brand and enables them to offer a huge range of designs, styles, sizes and colours to suit their brand champions.

Top Spreadshirt Gaming Shop Partners include:

Angry Birds, the hottest mobile games on the market, now sell t-shirts globally and is one of Spreadshirt's top 5 shop partners. Since opening the shop in March of 2010, Angry Birds has received over 170K visitors and Angry Bird tees are fast becoming one of the most popular shirts on the market.
http://www.rovio.com/index.php  (note ad for shirts at bottom of page)
http://angrybirds.spreadshirt.com/

RuneScape, one of the most popular multiplayer computer games by Jagex, has sold almost 2,000 shirts and received over 385K visitors since December 2010--putting their shop in Spreadshirt's top 10 globally.
http://www.runescape.com/
http://runescape-us.spreadshirt.com/


Notes to Editors

About Spreadshirt
Spreadshirt is the global creative platform for personalised clothing.  Almost 300 employees are working to bring the ideas of Spreadshirt customers to life on Spreadshirt t-shirts.  Without foreign capital, Spreadshirt was founded in 2002 in Leipzig and is now active in Europe and the USA.  Spreadshirt has millions of customers worldwide and over half a million shop partners.  You can read about Spreadshirt and the people who work behind the scenes on the Spreadshirt blogs, on Twitter, Flickr or Facebook.
             
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