PRLog - Feb. 8, 2011 - SYDNEY, Australia -- SYDNEY, AUSTRALIA: Get set to rev those engines as Mack the Transporter steams into Sydney this week for the official launch of the Disney-Pixar CARS Truck Tour. The year–long Australia wide tour sees Disney-Pixar team up with Mack Trucks Australia and V8 Supercars to provide fans and families with the ultimate Cars experience.
Mack The Transporter
Mack the Transporter will make his first public, fully operational appearance, as part of Disney-Pixar CARS Truck Tour, at Sydney’s Mack Dealership, 49–51 Governor Macquarie Drive, Chipping Norton (Sydney) this Saturday 12 February from 10am-4pm.
Mack the Transporter is a full scale replica inspired by the highly anticipated release of Disney-Pixar’
Released in 2006, Disney-Pixar Cars has become a leading boys’ franchise around the world. Cars went on to gross $462M in global box office sales and is supported across The Walt Disney Company through films including consumer products, live theatre productions, park attractions including Cars Land planned for launch in 2012, music, a web site www.DIsney.com/
“We are putting the pedal to the metal and are proud to bring the ultimate Cars experience through the Disney-Pixar Truck Tour to fans and families right around Australia. The year long, multiple city tour will ensure that everyone has a chance to experience the fantastic merchandise, fast-paced action and build excitement for the release of the Cars 2 in June 2011,” says Kylie Watson-Wheeler, General Manager, Licensing- The Walt Disney Company
"There is a perfect synergy between Disney-Pixar and the Mack brand, the character itself reflects the playful and hardworking aspects of the Mack brand which drive customers and fans alike to become so passionate about our product," said Dean Bestwick, General Manager of Mack Trucks Australia.
Mack The Transporter will be appearing at selected Mack dealerships, V8 Supercar events, Westfield shopping centres and other major events and festivals across Australia as part of the Disney-Pixar CARS Truck Tour. Go to www.disney.com.au/
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Entertainment Store Group is also proud to produce live entertainment for some of the world's most popular childrens characters including Dora the Explorer, Ben 10, Yo Gabba Gabba!, The Simpsons, Bob the Builder, Angelina Ballerina and many more.