Young people ages 13 – 21 are invited to submit a 15- or 30-second PSA concept that addresses distracted driving. Ideas may be in the form of scripts, storyboards or treatments. No video will be accepted, and group entries are not accepted.
Five finalists will win a mini-camcorder, which they can use to create a rough video of their PSA concept. From those, a winner will receive a $1,000 cash scholarship and an expenses-paid trip to New York City to work with a professional producer, as he takes the winning entry from concept to a completed PSA. Two runners-up in each age category (13 – 16 and 17 – 21) will receive $500 cash scholarships.
The final winning PSA will air on the nationally-syndicated Teen Kids News, and will also receive widespread airings on newscasts and online.
The Drive 2 Life PSA Contest is being organized by The National Road Safety Foundation, Inc., which produces traffic safety education programs that it distributes to schools, police and others free of charge, and National Organizations for Youth Safety (NOYS), a coalition of national organizations, business and industry leaders, and federal partners that focus on youth safety and influences more than 80 million young people and their adult school advisors. The U.S. Department of Transportation is also supporting the project.
Visit www.drive2life.org for more information about the competition. More information about the Drive 2 Life PSA Contest is also available at www.nrsf.org or www.noys.org. Deadline for entries is Feb. 18, 2011.
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The National Road Safety Foundation is a non-profit organization that produces teaching materials on traffic safety and distributes them free to schools, police, traffic safety and community groups nationwide.