Blend of Innovative Technology, Sleight of Hand and Miniaturization

Feb. 7, 2011 - PRLog -- CoolThings.com.au, Australia’s online Gift and Gadget store, is pleased to announce the Butterfly Collection series which is now available online at their unique gifts and gadgets website.

"We’re excited about this very unique gift item," Peter Harback, Founder of CoolThings Australia said. "It’s an awesome example of when smart people get together to blend  innovative use of technology, miniaturization and even a bit of magical sleight-of-hand; what you get with all these things combined is pretty cool."

The Butterfly Collection is a series of mechanical butterflies that have been “captured” in old-fashioned glass jars. The ‘butterfly' inside the jar flutters and flies around the inside of the jar with true-to-life motion, which creates a convincing illusion of a real natural butterfly, even when viewed up close.

The patented technology at the core of the product creates movement within the jar that appears to be truly random. The person interacting with the product may also direct the butterfly to flap or flutter its wings on command by tapping in a pre-programmed sequence on the jar or lid.

There are four different species of butterfly to choose from in the first Butterfly Collection series: the Monarch, Yellow Swallow-Tail, Blue Morpho and the fantasy-inspired Pink Morpho.

"The concept behind this product is revolutionary," President of manufacturer and developer Gemmy Industries Jason McCann said. "We feel that it offers consumers a magical effect unlike any other that's currently available."

For more information on the Butterfly Collection see: http://www.coolthings.com.au/my-butterfly-collection.html  or contact Peter on (03) 6334 4022

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CoolThings Australia is an Online Retailer specializing in unique gifts, gadgets, gizmos, games and toys. Delivering Australia wide with low flat rates and free gift wrapping