PRLog - Feb. 7, 2011 - MIAMI -- Written by Andrew Pearson, the Director of Marketing at Qualex Consulting Services, Inc. and a five-year Internet and mobile marketing veteran, The Mobile Revolution details how the mobile phone is not only transforming they way people communicate with each other but also how advertisers and marketers are communicating with them. Through SMS text messaging, mobile users can order pizzas, receive mobile coupons, initiate phone calls from click-to-call messages, as well as sign up for text-for-rewards campaigns or text reminders.
The Mobile Revolution shows readers how mobile technology's inherent ability to create a highly personal, instant two-way connection between purchaser -- or potential purchase -- and seller is something that has never been seen before in the history or commerce. It reveals how companies must create a multiscreen, always on strategy that follows its audience throughout their digital day or possibly love their customers altogether. The Mobile Revolution explains how mobile advertising has the potential to revolutionize the retail industry by personalizing the shopping experience for every buyer. In this changed world, a consumer will be seen as a participant not as a 'target audience.' With blogs, vlogs, social networks, message boards and viral messaging, advertisers are now faced with a radically different marketing landscape than they were just a few short short years ago and The Mobile Revolution argues that not only must they adapt but they must adapt quickly if they want to retain their fickle and technologically savvy customers.
The mobile revolution has begun and it will be mobilized, localized, socialized and personalized. The Mobile Revolution argues that those who recognize it will be richly reward, while those who don't may find themselves facing a future as bleak as those who stood on the wrong side of history in other revolutions;
More information on the book can be found here: www.the-mobile-
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Qualex Consulting Services, Inc. is a leading SAS software solutions services company headquartered in Miami, Florida. Qualex provides software and consulting services for governments, the financial services, insurance, telecommunications, energy, pharmaceutical, manufacturing, retail and healthcare industry. Qualex has qualified as a Gold Partner since 2002 and has been honored several times with both the prestigious SAS Partner Excellence Field's Choice Award as well as the coveted Partner Excellence Award. Qualex is a SAS Reseller in the USA and was awarded reseller of the year in 2006.