‘Show Off Your Label’ - Support Fairtrade Fortnight 2011 with NV London Calcutta

Feb. 7, 2011 - PRLog -- Next month sees the 5th Annual Fairtrade Fortnight, taking place between the 28th February and the 13th of March, under the slogan of ‘Show Off Your Label’. Fashionistas with a conscience, looking to support fair trade in style, need look no further than ethical accessories brand NV London Calcutta.

Set up by Naomi Cornelius-Reid in 2008 with a view to combining luxury with ethical manufacture, NV London Calcutta produces beautiful handbags and accessories in butter soft leathers, canvases and hand spun silks all created in Calcutta, one of India’s most poverty stricken cities, by a ‘not for profit’, World Fair Trade Organisation member manufacturer.

Alongside its gorgeous Classic collections, NV London Calcutta has been commissioned by Cowshed, the luxury toiletries company, to create product for their new Living Collection and recently collaborated with internationally acclaimed paper cut artist Rob Ryan creating a gorgeous silk wrap. NV London Calcutta is fast becoming the go-to ethical label for innovative design and high quality production, bringing future friendly accessories to the fashion fore.

NV London Calcutta: Fair Trade Fashion At Its Finest…

•   NV’s manufacturer is a ‘not for profit’ organisation and a founding member of the Fair Trade Forum India and a member of the World Fair Trade Organisation.

•   Partners and supports over 26 grass roots producer groups, many rurally based, providing an important source of income to the individuals and their families through the sale of their crafts, whilst sustaining and nurturing their age-old artisan skills.

•   At the manufacturer, everyone is encouraged to learn new skills and develop their careers. Anyone can use factory equipment out of hours to work on their own projects.

•   In a male dominated society, NV’s manufacturer has a woman in charge.

•   Since launching NV London Calcutta has been delighted to see, and be, a part of their manufacturer’s growth. Their success has meant they have been able to buy a plot of land and build their own factory, as opposed to renting many small buildings scattered across the city and, in probably the biggest development yet, introduce a pension scheme for workers, so that they have some stability in retirement.

                                                       
www.NVLondonCalcutta.com
For press enquires, samples, quotes and interviews please contact Adele Woodthorpe on   020 7240 4795 or email Adele@woodthorpecomms.com

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