booklook is a free social reading app where you can save and share useful information found in books along with the page number, that you would like to keep or use as reference. booklook uses Facebook, the global communication tool as platform, in order to increase accessibility.
Functions that have been upgraded include the book search function. You can now view the "Face" of readers in book search page. "Face" uses Facebook's profile photo, and readers are displayed in preferential order of friends.
By knowing what your friends are reading, you can connect through books. It will also help communication in business, to find a common topic of conversation.
You can also now find out whether the book you searched is on your shelf or not. This is a respond to user's request so that you will not have two same books on your shelf.
In order to provide booklook service for US users, it is now released in both English and Japanese version and uses the US Amazon database for book search. Language setting is done automatically using Facebook's setting. Google's translation API for has also been added to support foreign language users.
booklook was released in Japan last December and users are steadily increasing. However, the final outcome may depend heavily on increase in Facebook users. Percentage of Facebook users in Japan is still a small percent, and quite low compared to other countries.
By starting service in the US which has a high ratio of Facebook users, booklook aims to reflect the value of Facebook and booklook, leading to the increase of users in US and Japan.
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