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Follow on Google News | The List Warehouse Introduces New PinPoint Accuracy List Rating SystemQuality of mailing list data, especially for email lists, is a growing issue. The List Warehouse (www.TheListWarehouse.com) has introduced a new PinPoint Accuracy Rating system to help mailers be more confident in the quality of the data they rent.
By: The List Warehouse The PAR system has been created for email, direct mail, mobile and telemarketing lists. When a recommendation is presented to a client, it includes ratings from past users of those specific vendors. “In the past, marketers often made decisions heavily based on price,” added Ray Lund, Chief Operations Officer. “But high price doesn’t guarantee that it’s the most accurate list.” The List Warehouse was founded by mailing list professionals Doyle and Lund. Between them, they have sourced over 70 million consumer and business contacts for over 1,400 businesses on four continents. The List Warehouse has offices in both the U.S. and Canada with its headquarters in Victoria, B.C. Clients of The List Warehouse include Cirque du Soleil, medical services company Implantable Provider Group, m-clarity LLC, and Lincoln Center. In addition to mailing list services, The List Warehouse offers strategic marketing consultation, copy and design for email marketing, mobile marketing, direct mail, websites, and other internet marketing sales approaches. Direct marketing consulting and creative team Gary Hennerberg of Hennerberg Group, Inc. and Perry Alexander of ACM Initiatives LLC have been tapped to develop marketing programs for clients of The List Warehouse. Hennerberg and Alexander have developed dozens of successful direct response programs that have reached a circulation of over 150 million consumers and businesses in six countries. # # # About The List Warehouse: Our team has decades of experience in direct marketing, ranging from working with marketing list companies in marketing and sales to email copywriting, direct mail copywriting, design, and analysis. We have worked with clients across hundreds of industry categories with one bottom line goal: to ensure the best possible return on investment for your marketing dollar. We have sourced over 70 million consumers and businesses for over 1,400 business owners on 4 continents. We do that through: Doing everything possible to make sure the list you choose is right for you. We have extensive and varied national and international experience. We put our creativity to work to find you the best direct marketing lists available today. We provide an ethical and easy-to-use service to our clients. We find our clients the best possible options for their marketing needs without our clients paying a premium for a brokered service. Contact us at www.TheListWarehouse.com. End
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