Protect your brand for future use by registering tied accounts on social networking sites like Furl, Facebook, Digg, Twitter, MySpace, YouTube, Bebo, Flickr and Wikipedia. See http://twitter.com/
Be seen in the right places! Remember social networking is opt-in by your audience so it's unlikely you'll notice thousands of connections from day one. Monitor what works and focus your time and effort accordingly.
Create a public face for your company; enabling your staff to update and manage your social networks for you. Think carefully about your public face, when you get it right your audience will identify with you. See http://signature.eu.com/
To keep your audience interested or 'sticky' your marketing must have talkability. The timing is also important if you're hoping to grab and hold their attention and encourage sharing. Remember content is queen so stay on topic and keep your posts relevant.
Make it easy for your audience to get involved and follow you. If you want them to bookmark you, make life easier by adding free social bookmark buttons. If you have a presence on Twitter, MySpace, YouTube or Facebook make sure it's promoted on your website with a link to it.
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About Steve Elson: Steve is social media advisor at Signature Image Consultants, a hip PR and social media management firm in Kent. Helping businesses wanting to develop their brands.