Grobal Lands in the Museum of Modern Art 2011 Spring Catalog

PRLog (Press Release) - Feb. 2, 2011 - The makers of Grobal®, the self-watering planter, are pleased to announce that the unique product will be featured in the Museum of Modern Art Spring 2011 Catalog. Grobal is the first mass-market consumer product from Botanicare®, a Chandler-based company that focuses on green growing practices through its organics and hydroponics products, including a complete line of nutrients, supplements, accessories and hydrogardening systems.
Grobal was conceived by Phoenix entrepreneur Treg Bradley, founder of Botanicare, and developed in collaboration with renowned industrial designer Karim Rashid of New York City. Grobal brings the complex workings of hydroponics in a simplified, sleek pot that appeals to busy professionals and avid gardeners alike.
”Karim Rashid’s renowned works have long been admired by the public at MoMA and we are thrilled that Grobal is being featured in the 2011 Spring Catalog,” Bradley said. “Our collaboration with Karim to create the Grobal brought a unique idea to life and the Grobal continues to grow in popularity because of its innovative design and his modern style.”

With its bright range of pop colors and appealing design, Grobal brings hydrogardening into the homes of those not previously familiar with the eco friendly form of plant care. Included with every Grobal pot is specially formulated soil called Grobal Earth™, a coir fiber-based planting mix with perlite and sea kelp, which help prevent over-watering and works with the Grobal’s innovative self-watering system to keep house plants happy and healthy with very little maintenance.

GROBAL FEATURED IN MoMA
MoMA’s annual catalog features distinctive items perfect as personal and business gifts. Included are home accessories, furniture, desktop, and personal accessories like jewelry, watches, and scarves. The selection includes many items actually represented in the Museum’s design collection; MOMA has had several works by Rashid on display and is incorporating Grobal into the catalog so enthusiasts can have a Rashid-inspired work in their own homes.
Every purchase from the MoMA catalog supports the Museum.

About Botanicare
Celebrating its 15th year as the leading global manufacturer in the hyrdogardening industry, Botanicare offers a comprehensive range of hydrogardening products, bringing the freedom and flexibility of growing-your-own to consumers around the world. Based in Chandler, AZ, Botanicare sells innovative leading brands including: Pure Blend Original, Pure Blend Pro, CNS 17, Power Series, Hydroplex, Liquid Karma, Sweet, Aquashield, CAL-MAG, Clearex, Silica Blast, ZHO, Ready Gro, Cocogro, and a complete line of accessories, plastics, and systems including Turbogarden and Microgarden. With is customer-focused strategy, you can find Botanicare products at over 1,000 independent retail stores throughout the U.S. and Canada. To learn more visit www.botanicare.com or www.facebook.com/botanicare.

About MoMA
Founded in 1929 as an educational institution, The Museum of Modern Art is dedicated to being the foremost museum of modern art in the world. Through the leadership of its Trustees and staff, The Museum of Modern Art manifests this commitment by establishing, preserving, and documenting a permanent collection of the highest order that reflects the vitality, complexity and unfolding patterns of modern and contemporary art; by presenting exhibitions and educational programs of unparalleled significance; by sustaining a library, archives, and conservation laboratory that are recognized as international centers of research; and by supporting scholarship and publications of preeminent intellectual merit.

Photo:
http://www.prlog.org/11271476/1