How to Open a Financially Successful Coffee, Tea & Espresso Shop

Feb. 2, 2011 - PRLog -- Contact:

Amy Moczynski
Atlantic Publishing Group, Inc.
Phone: 352-622-1825
E-mail: amoczynski@atlantic-pub.com

FOR IMMEDIATE RELEASE: February 2, 2011

How to Open a Financially Successful Coffee, Tea & Espresso Shop

In January 2011, Starbucks announced it would debut a new serving size for its iced drinks — the Trenta. Boasting an astounding 31 ounces, which is larger than the size of the average human stomach, the introduction of this jumbo-sized beverage demonstrates that 24 ounces (the next largest size Starbucks offers) is just not enough for some coffee lovers. The average coffee consumer in the United States drinks about three 9-ounce cups of coffee each day, which all contributes to the staggering $8 billion U.S. coffee market. With the average coffee drinker spending about $168 per year on coffee, how can you take advantage of the large and ever-growing demand present in the coffee industry?

In How to Open a Financially Successful Coffee, Espresso & Tea Shop, authors Elizabeth Godsmark, Lora Arduser, and Douglas Brown explain everything you need to operate your new coffee and tea business. You will learn all you need to accomplish before opening your new shop, including how to find an ideal location for your business, select your coffee and tea suppliers, and order the glasses and flatware you will use to serve your customers. This book also offers detailed instructions for how to create a business plan so you can obtain the financing necessary to make your new dream a reality. The companion CD-ROM provides a sample business plan that you can edit and customize for your new coffee shop.

But once you open your doors, the work has just begun. You will need to learn to control your costs and appropriately price all the items on your menu, and this book will help you do just that. It also offers information for how to make some of the items your customers will order most frequently, including espresso, tea, and that perfect cup of coffee. Aside from knowing how to expertly prepare your customers’ favorite drinks, you will learn how to control inventory, meet food safety and sanitation standards, and recruit, retain, and motivate the employees you will eventually hire to keep your bustling coffee boutique running.

Whether your are starting your own mom-and-pop coffee shop, opening a franchise, or hoping to become the next large coffee shop that will sweep the nation, How to Open a Financially Successful Coffee, Espresso & Tea Shop will give the process of starting your business venture that extra jolt of energy it needs.

Author: Elizabeth Godsmark, Lora Arduser, Douglas Brown
Publisher: Atlantic Publishing Group, Inc.
1405 SW 6th Ave
Ocala, FL 34471
ISBN 13: 9780910627313
CIP: 2004004838
Pages and Binding: 288; Soft cover, perfect bound, recycled, acid free, alkaline free paper
CD-ROM: Yes
Retail Price: 39.95
Street Pub Date: 2004

# # #

We are your #1 source for Books, Videos, Training Materials, Tools, and Software for Business Resources, Real Estate Careers, Real Estate Investing, Investments, Career Planning, Personal Finance, Internet, Education, Legal, Home Ownership...