The live broadcast schedule is for Wednesday and Thursday at the following times:
8:00am – 9:00am General Session I – Creating A Digital Marketing Strategy for 2011 (Brian Pasch)
3:00pm – 4:00pm General Session II – Integrated Marketing Strategies for 2011 (Sean Wolfington)
8:00am – 9:00pm General Session III – Integrating Online Digital Marketing Education (Jared Hamilton)
3:00pm – 4:00pm General Session IV – The Evolution of Social Media Strategies for 2011 (JD Rucker)
DrivingSales, the auto industry's largest car dealer social network, is officially launching DrivingSalesTV (DSTV) at NADA 2011 with live and up-to-date coverage from the convention and expo floor. The new web channel will stream breaking industry news, dealership trends, and 'the story behind the story,' as well as broadcast interviews with the experts, executives, and innovators who help drive the auto industry forward.
“We are very excited to broadcast the Digital Marketing Strategies Conference live from Napa Valley,” said Jared Hamilton, CEO and founder of DrivingSales, which owns and operates DSTV, “This is what DSTV is all about, connecting thousands of dealers across the nation with information as fast as it happens.”
About the Digital Marketing Strategies Conference
The 2011 Digital Marketing Strategies Conference presented by PCG Digital Marketing features two-day educational workshops lead by industry keynote speakers and innovative product demonstrations. The conference will gather the best minds in the industry to assist dealers with their digital marketing strategies for 2011.
Attendees of the 2011 Digital Marketing Strategies Conference will fine-tune their social media, automotive advertising, customer service, and marketing strategies for the year ahead. The workshops will demonstrate how dealerships can create a powerful digital marketing roadmap for 2011.
Available live at drivingsalestv.com starting February 4, 2011, DrivingSalesTV is one in a series of planned expansions of the DrivingSales media network, which is rapidly becoming one of the auto industry's most influential trade media properties.
DrivingSalesTV's broadcast calendar will include live streams from industry events; special reports from dealerships around the country; focused segments on every dealership department; special 'innovation' reports on emerging solutions, as well as regular webcasts and programs broadcast from DrivingSales' Utah-based television studios. DSTV will also integrate social media content into its format and, like DrivingSales.com, will be interactive and vendor-neutral.
PCG Digital Marketing