Customer support of the charitable program is notable, as evidenced by the increase in sales of the special roll category during the promotions. “To us, this indicates that our customers care about social issues, and that they want to support businesses which contribute to altruistic organizations,”
Genji will continue the “Special Roll for A Special Cause” program in 2011.
In February, in honor of Black History Month, Genji will feature the Black Culinary Alliance, whose mission is to create exposure and provide educational and professional opportunities for culinary and hospitality professionals of color.
Background:
Established in 1997, Genj® is dedicated to the finest quality all natural sushi and Japanese-inspired cuisine in a grab‐and‐go style. Our sushi bars are located within 134 Whole Foods Market locations in 18 states and the District of Columbia, and in the U.K. Skilled chefs prepare fresh sushi on‐site at each location. We strive to contribute towards healthier food consumption habits on a global level. Our sushi bars offer a variety of delectable items including raw, cooked, vegetarian and vegan-friendly sushi and sides.
For more information, please contact Ken Blakeman k.blakeman@genjiweb.com and/or visit www.genjiweb.com
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Genji is an all-natural sushi company in the U.S. preparing fresh sushi daily in Whole Foods Markets. We use all-natural ingredients with no preservatives, flavor-enhancers (MSG) or artificial food coloring.



